Minimizing waste and encouraging green practices
The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practice...
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| Format: | Article |
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Penerbit Universiti Kebangsaan Malaysia
2012
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| _version_ | 1796930158502871040 |
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| author | Siohong Tih, Zuraidah Zainol, |
| author_facet | Siohong Tih, Zuraidah Zainol, |
| author_sort | Siohong Tih, |
| collection | UKM |
| description | The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practices,particularly towards the recycling and green word-of mouth intention. Understanding the drivers of the intention to engage in green practices allows innovation in communication and green marketing to encourage green practice. Self-administered questionnaires were distributed to a sample of 315 respondents. Multiple linear regressions were used to test the predetermined hypotheses. The result reveal asignificant positive relantionship between green attitude, subjective norms, perceived behavioral control and green practice consequences relating to the intention to engage in recycling activities. Green attitude fails to significantly affect the word-of-mouth intention. Nevertheless,subjective norms, perceived behavioral control and green practice consequences emerge as the significant predictors of the word-of mouth intention, Thus,innovations in green marketing should emphasize subjectives norms,perceived behavioral control and green practice consequences to promote green practices and enhance the adoption of green strategies, especially with regards to recycling and word-of-mouth communication of green practices. |
| first_indexed | 2024-03-06T03:58:44Z |
| format | Article |
| id | ukm.eprints-5839 |
| institution | Universiti Kebangsaan Malaysia |
| last_indexed | 2024-03-06T03:58:44Z |
| publishDate | 2012 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-58392013-01-14T01:52:50Z http://journalarticle.ukm.my/5839/ Minimizing waste and encouraging green practices Siohong Tih, Zuraidah Zainol, The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practices,particularly towards the recycling and green word-of mouth intention. Understanding the drivers of the intention to engage in green practices allows innovation in communication and green marketing to encourage green practice. Self-administered questionnaires were distributed to a sample of 315 respondents. Multiple linear regressions were used to test the predetermined hypotheses. The result reveal asignificant positive relantionship between green attitude, subjective norms, perceived behavioral control and green practice consequences relating to the intention to engage in recycling activities. Green attitude fails to significantly affect the word-of-mouth intention. Nevertheless,subjective norms, perceived behavioral control and green practice consequences emerge as the significant predictors of the word-of mouth intention, Thus,innovations in green marketing should emphasize subjectives norms,perceived behavioral control and green practice consequences to promote green practices and enhance the adoption of green strategies, especially with regards to recycling and word-of-mouth communication of green practices. Penerbit Universiti Kebangsaan Malaysia 2012-06 Article PeerReviewed Siohong Tih, and Zuraidah Zainol, (2012) Minimizing waste and encouraging green practices. Jurnal Ekonomi Malaysia, 46 (1). pp. 157-164. ISSN 0127-1962 http://www.ukm.my/penerbit/jem.htm |
| spellingShingle | Siohong Tih, Zuraidah Zainol, Minimizing waste and encouraging green practices |
| title | Minimizing waste and encouraging green practices |
| title_full | Minimizing waste and encouraging green practices |
| title_fullStr | Minimizing waste and encouraging green practices |
| title_full_unstemmed | Minimizing waste and encouraging green practices |
| title_short | Minimizing waste and encouraging green practices |
| title_sort | minimizing waste and encouraging green practices |
| work_keys_str_mv | AT siohongtih minimizingwasteandencouraginggreenpractices AT zuraidahzainol minimizingwasteandencouraginggreenpractices |