Globalization and gender issue
Globalization has become the defining condition of the world in the twenty-first century. Yet, the impact of this changing world on women needs to be questioned because of continued inequalities and divisions. This article assesses various issues related to both women in the media and women and medi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2012
|
| Online Access: | http://journalarticle.ukm.my/5873/1/V28_2_173-203.pdf |
| _version_ | 1796930165189640192 |
|---|---|
| author | Vineet Kaul, |
| author_facet | Vineet Kaul, |
| author_sort | Vineet Kaul, |
| collection | UKM |
| description | Globalization has become the defining condition of the world in the twenty-first century. Yet, the impact of this changing world on women needs to be questioned because of continued inequalities and divisions. This article assesses various issues related to both women in the media and women and media, both as social issues in general and gender issues in particular. It is argued that globalization and the advancement in new media technologies are transforming how sexuality is viewed and treated around the world. The result is the beaming of homogeneous images in the media and the tendency towards increased cultural and social uniformity. This is exemplified by the way films, television and glitzy advertisements which have helped the spread of sales of products. The result can be seen in discriminatory advertising, and the spread of imposed images of femininity and female roles. The objective of this article is therefore to renew the reflection and interrogation on the media, using the gender paradigm. |
| first_indexed | 2024-03-06T03:58:50Z |
| format | Article |
| id | ukm.eprints-5873 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T03:58:50Z |
| publishDate | 2012 |
| publisher | Universiti Kebangsaan Malaysian |
| record_format | dspace |
| spelling | ukm.eprints-58732016-12-14T06:39:43Z http://journalarticle.ukm.my/5873/ Globalization and gender issue Vineet Kaul, Globalization has become the defining condition of the world in the twenty-first century. Yet, the impact of this changing world on women needs to be questioned because of continued inequalities and divisions. This article assesses various issues related to both women in the media and women and media, both as social issues in general and gender issues in particular. It is argued that globalization and the advancement in new media technologies are transforming how sexuality is viewed and treated around the world. The result is the beaming of homogeneous images in the media and the tendency towards increased cultural and social uniformity. This is exemplified by the way films, television and glitzy advertisements which have helped the spread of sales of products. The result can be seen in discriminatory advertising, and the spread of imposed images of femininity and female roles. The objective of this article is therefore to renew the reflection and interrogation on the media, using the gender paradigm. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5873/1/V28_2_173-203.pdf Vineet Kaul, (2012) Globalization and gender issue. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (2). pp. 173-203. ISSN 0128-1496 http://www.ukm.my/jkom |
| spellingShingle | Vineet Kaul, Globalization and gender issue |
| title | Globalization and gender issue |
| title_full | Globalization and gender issue |
| title_fullStr | Globalization and gender issue |
| title_full_unstemmed | Globalization and gender issue |
| title_short | Globalization and gender issue |
| title_sort | globalization and gender issue |
| url | http://journalarticle.ukm.my/5873/1/V28_2_173-203.pdf |
| work_keys_str_mv | AT vineetkaul globalizationandgenderissue |