Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage

This study attempts to explore the mediating role of brand relationship quality in predicting the effects of service brand equity towards brand resonance in Malaysia's mobile communication service. The reliability test on all these constructs produce satisfactory reliability coefficients. Corre...

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Bibliographic Details
Main Authors:	Sharizal Hashim, Norjaya Mohd Yasin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	http://journalarticle.ukm.my/6385/1/Fast_color_scan_to_a_PDF_file_11.DOC

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