Gender-and ethnic-subcultural influences on product symbolism
Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures....
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
1991
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| Online Access: | http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf |
| _version_ | 1825726145126989824 |
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| author | Nik Rahimah Nik Yacob, |
| author_facet | Nik Rahimah Nik Yacob, |
| author_sort | Nik Rahimah Nik Yacob, |
| collection | UKM |
| description | Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures. In this study product symbolism refers to the conventional meaning of a product In theform of consumers' ascriptIOns of characteristIcs of a hypothellcal user or owner of the product. Survey results among a sample of males and females of Malay and Chinese ethnic groups in Malaysia indicate a significant gender-subcultural influence but an insignificant ethnic-subcultural influence. |
| first_indexed | 2024-03-06T04:06:24Z |
| format | Article |
| id | ukm.eprints-7933 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:06:24Z |
| publishDate | 1991 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-79332016-12-14T06:45:41Z http://journalarticle.ukm.my/7933/ Gender-and ethnic-subcultural influences on product symbolism Nik Rahimah Nik Yacob, Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures. In this study product symbolism refers to the conventional meaning of a product In theform of consumers' ascriptIOns of characteristIcs of a hypothellcal user or owner of the product. Survey results among a sample of males and females of Malay and Chinese ethnic groups in Malaysia indicate a significant gender-subcultural influence but an insignificant ethnic-subcultural influence. Penerbit Universiti Kebangsaan Malaysia 1991 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf Nik Rahimah Nik Yacob, (1991) Gender-and ethnic-subcultural influences on product symbolism. Jurnal Pengurusan, 10 . pp. 13-25. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/200 |
| spellingShingle | Nik Rahimah Nik Yacob, Gender-and ethnic-subcultural influences on product symbolism |
| title | Gender-and ethnic-subcultural influences on product symbolism |
| title_full | Gender-and ethnic-subcultural influences on product symbolism |
| title_fullStr | Gender-and ethnic-subcultural influences on product symbolism |
| title_full_unstemmed | Gender-and ethnic-subcultural influences on product symbolism |
| title_short | Gender-and ethnic-subcultural influences on product symbolism |
| title_sort | gender and ethnic subcultural influences on product symbolism |
| url | http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf |
| work_keys_str_mv | AT nikrahimahnikyacob genderandethnicsubculturalinfluencesonproductsymbolism |