Gender-and ethnic-subcultural influences on product symbolism
Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures....
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
1991
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| Online Access: | http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf |