Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
1995
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| Online Access: | http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf |
| _version_ | 1825726150947635200 |
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| author | Indar Kaur Dan Singh, Md. Nor Othman, |
| author_facet | Indar Kaur Dan Singh, Md. Nor Othman, |
| author_sort | Indar Kaur Dan Singh, |
| collection | UKM |
| description | The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married with children, have higher level of education and income, and are either professionals or work in a managerial capacity. The lifestyle profiles indicate that card holders tend to be low in their disbelief in credit, more self confident, socially active, risk oriented and less price conscious in their purchase behaviour. |
| first_indexed | 2024-03-06T04:06:30Z |
| format | Article |
| id | ukm.eprints-7965 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:06:30Z |
| publishDate | 1995 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-79652016-12-14T06:45:47Z http://journalarticle.ukm.my/7965/ Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia Indar Kaur Dan Singh, Md. Nor Othman, The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married with children, have higher level of education and income, and are either professionals or work in a managerial capacity. The lifestyle profiles indicate that card holders tend to be low in their disbelief in credit, more self confident, socially active, risk oriented and less price conscious in their purchase behaviour. Penerbit Universiti Kebangsaan Malaysia 1995 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf Indar Kaur Dan Singh, and Md. Nor Othman, (1995) Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia. Jurnal Pengurusan, 14 . pp. 59-79. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/203 |
| spellingShingle | Indar Kaur Dan Singh, Md. Nor Othman, Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia |
| title | Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia |
| title_full | Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia |
| title_fullStr | Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia |
| title_full_unstemmed | Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia |
| title_short | Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia |
| title_sort | psychographicnc and demographic profiles of credit card and non cardholders in urban malaysia |
| url | http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf |
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