Service quality-satisfaction-intention relationships in the internet retail context
This paper examines the theoretical relationships between service quality, customer satisfaction and purchase intention in the internet context across products. It demonstrates to practitioners the value of investing in service quality improvement and provides possible answers to the general specula...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2006
|
| Online Access: | http://journalarticle.ukm.my/8070/1/873-1657-1-SM.pdf |
| _version_ | 1796930691709009920 |
|---|---|
| author | Siohong, Tih Sean, Ennins |
| author_facet | Siohong, Tih Sean, Ennins |
| author_sort | Siohong, Tih |
| collection | UKM |
| description | This paper examines the theoretical relationships between service quality, customer satisfaction and purchase intention in the internet context across products. It demonstrates to practitioners the value of investing in service quality improvement and provides possible answers to the general speculation that offering "search" products over the internet may be more promising
than offering "experience" products. Initially, a classification study was conducted to identify the classification of products from the users' perspective.
Then, a web survey resulting in 636 responses was carried out to test the hypothesised model. The results showed that the mediated relationships between service quality, satisfaction and repurchase intentions were supported
in the internet context and this relationship was retained across three services: internet banking, airline ticketing and book retailing. The findings suggest that an advantageous position in the internet retail market may be gained through improvement in the overall service quality performance
rather than relying on the classification of product offered to determine increase in internet purchases. Suggestions for further research are also provided. |
| first_indexed | 2024-03-06T04:06:52Z |
| format | Article |
| id | ukm.eprints-8070 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:06:52Z |
| publishDate | 2006 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-80702016-12-14T06:46:07Z http://journalarticle.ukm.my/8070/ Service quality-satisfaction-intention relationships in the internet retail context Siohong, Tih Sean, Ennins This paper examines the theoretical relationships between service quality, customer satisfaction and purchase intention in the internet context across products. It demonstrates to practitioners the value of investing in service quality improvement and provides possible answers to the general speculation that offering "search" products over the internet may be more promising than offering "experience" products. Initially, a classification study was conducted to identify the classification of products from the users' perspective. Then, a web survey resulting in 636 responses was carried out to test the hypothesised model. The results showed that the mediated relationships between service quality, satisfaction and repurchase intentions were supported in the internet context and this relationship was retained across three services: internet banking, airline ticketing and book retailing. The findings suggest that an advantageous position in the internet retail market may be gained through improvement in the overall service quality performance rather than relying on the classification of product offered to determine increase in internet purchases. Suggestions for further research are also provided. Penerbit Universiti Kebangsaan Malaysia 2006 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8070/1/873-1657-1-SM.pdf Siohong, Tih and Sean, Ennins (2006) Service quality-satisfaction-intention relationships in the internet retail context. Jurnal Pengurusan, 25 . pp. 63-86. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/index |
| spellingShingle | Siohong, Tih Sean, Ennins Service quality-satisfaction-intention relationships in the internet retail context |
| title | Service quality-satisfaction-intention relationships in the internet retail context |
| title_full | Service quality-satisfaction-intention relationships in the internet retail context |
| title_fullStr | Service quality-satisfaction-intention relationships in the internet retail context |
| title_full_unstemmed | Service quality-satisfaction-intention relationships in the internet retail context |
| title_short | Service quality-satisfaction-intention relationships in the internet retail context |
| title_sort | service quality satisfaction intention relationships in the internet retail context |
| url | http://journalarticle.ukm.my/8070/1/873-1657-1-SM.pdf |
| work_keys_str_mv | AT siohongtih servicequalitysatisfactionintentionrelationshipsintheinternetretailcontext AT seanennins servicequalitysatisfactionintentionrelationshipsintheinternetretailcontext |