Business networks in halal food industries in Malaysia

The processed halal food industry has been identified as a potentially economically important export industry in Malaysia, but the production of a final product is still at the infant stage compared to developed countries. A business network is one of the aspects that firms need to focus upon to e...

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Main Author: Nor Aini Haji Idris
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:http://journalarticle.ukm.my/8092/1/5575-13417-1-SM.pdf
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author Nor Aini Haji Idris,
author_facet Nor Aini Haji Idris,
author_sort Nor Aini Haji Idris,
collection UKM
description The processed halal food industry has been identified as a potentially economically important export industry in Malaysia, but the production of a final product is still at the infant stage compared to developed countries. A business network is one of the aspects that firms need to focus upon to ensure such a product can be successfully marketed. Utilizing 220 samples of halal firms from Peninsular Malaysia, the present study analyses the role of networking in expanding export of halal products at the global market. The discussion of the present paper focuses upon the effectiveness of firms’ competitiveness, especially in relation to business networks which was based upon the strategic alliances concept. The underlying logic of alliance formation is premised upon strategic needs and opportunities. When engaging in strategic alliances, firms combine their assets and capabilities in a cooperative policy to achieve competitive advantages. Several factors are identified that affect success when building entrepreneur networks, such as trust, commitment, selection choices, information technology, intermediary support, and the conduciveness of the external environment. The study finds that halal food firms in Malaysia are still weak in forming business networks, especially marketing networks, in order to penetrate the global market. This is due to problems faced by entrepreneurs, including the lack of trustworthiness and commitment; the lack of information technology; socialization problems; the failure to identify or select of business networks; and the role of agencies, such as institutions and the governmental sector. In order to fulfill the ambition of the Malaysian government to emerge as the regional halal hub, the present research suggests policies to increase firm’s competitiveness through the establishment of effective business networks.
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spelling ukm.eprints-80922016-12-14T06:46:11Z http://journalarticle.ukm.my/8092/ Business networks in halal food industries in Malaysia Nor Aini Haji Idris, The processed halal food industry has been identified as a potentially economically important export industry in Malaysia, but the production of a final product is still at the infant stage compared to developed countries. A business network is one of the aspects that firms need to focus upon to ensure such a product can be successfully marketed. Utilizing 220 samples of halal firms from Peninsular Malaysia, the present study analyses the role of networking in expanding export of halal products at the global market. The discussion of the present paper focuses upon the effectiveness of firms’ competitiveness, especially in relation to business networks which was based upon the strategic alliances concept. The underlying logic of alliance formation is premised upon strategic needs and opportunities. When engaging in strategic alliances, firms combine their assets and capabilities in a cooperative policy to achieve competitive advantages. Several factors are identified that affect success when building entrepreneur networks, such as trust, commitment, selection choices, information technology, intermediary support, and the conduciveness of the external environment. The study finds that halal food firms in Malaysia are still weak in forming business networks, especially marketing networks, in order to penetrate the global market. This is due to problems faced by entrepreneurs, including the lack of trustworthiness and commitment; the lack of information technology; socialization problems; the failure to identify or select of business networks; and the role of agencies, such as institutions and the governmental sector. In order to fulfill the ambition of the Malaysian government to emerge as the regional halal hub, the present research suggests policies to increase firm’s competitiveness through the establishment of effective business networks. Penerbit Universiti Kebangsaan Malaysia 2013 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8092/1/5575-13417-1-SM.pdf Nor Aini Haji Idris, (2013) Business networks in halal food industries in Malaysia. Jurnal Ekonomi Malaysia, 47 (1). pp. 87-98. ISSN 0127-1962 http://ejournal.ukm.my/jem/index
spellingShingle Nor Aini Haji Idris,
Business networks in halal food industries in Malaysia
title Business networks in halal food industries in Malaysia
title_full Business networks in halal food industries in Malaysia
title_fullStr Business networks in halal food industries in Malaysia
title_full_unstemmed Business networks in halal food industries in Malaysia
title_short Business networks in halal food industries in Malaysia
title_sort business networks in halal food industries in malaysia
url http://journalarticle.ukm.my/8092/1/5575-13417-1-SM.pdf
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