Is there an overlapping market between national car producers in Malaysia?
This paper examines how the choice of three broad categories of automobiles in Malaysia (i.e. Proton, Perodua, and foreign automobiles) is affected by a change in the price of a specific car model. Using a sample of 478 automobile owners in Malaysia, a discrete choice analysis is conducted based o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
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| Online Access: | http://journalarticle.ukm.my/8407/1/jeko_48%281%29-7.pdf |
| _version_ | 1796930767502180352 |
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| author | Hayder Abbas Drebee, Nor Azam Abdul Razak, Mohd Zaini Abd Karim, |
| author_facet | Hayder Abbas Drebee, Nor Azam Abdul Razak, Mohd Zaini Abd Karim, |
| author_sort | Hayder Abbas Drebee, |
| collection | UKM |
| description | This paper examines how the choice of three broad categories of automobiles in Malaysia (i.e. Proton, Perodua, and
foreign automobiles) is affected by a change in the price of a specific car model. Using a sample of 478 automobile
owners in Malaysia, a discrete choice analysis is conducted based on the conditional logit model. In general, it is
found that the own-price effect on Proton (Perodua) cars is negatively related to a specific Proton (Perodua) model;
in contrast, the cross-price effect on Proton (Perodua) cars is positively related to a specific Perodua (Proton) model.
Of the nine models evaluated, three of them show a significant overlapping market segment. This finding implies that
Proton and Perodua should differentiate these products further to lessen competition between them. |
| first_indexed | 2024-03-06T04:08:02Z |
| format | Article |
| id | ukm.eprints-8407 |
| institution | Universiti Kebangsaan Malaysia |
| language | English |
| last_indexed | 2024-03-06T04:08:02Z |
| publishDate | 2014 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | dspace |
| spelling | ukm.eprints-84072016-12-14T06:47:08Z http://journalarticle.ukm.my/8407/ Is there an overlapping market between national car producers in Malaysia? Hayder Abbas Drebee, Nor Azam Abdul Razak, Mohd Zaini Abd Karim, This paper examines how the choice of three broad categories of automobiles in Malaysia (i.e. Proton, Perodua, and foreign automobiles) is affected by a change in the price of a specific car model. Using a sample of 478 automobile owners in Malaysia, a discrete choice analysis is conducted based on the conditional logit model. In general, it is found that the own-price effect on Proton (Perodua) cars is negatively related to a specific Proton (Perodua) model; in contrast, the cross-price effect on Proton (Perodua) cars is positively related to a specific Perodua (Proton) model. Of the nine models evaluated, three of them show a significant overlapping market segment. This finding implies that Proton and Perodua should differentiate these products further to lessen competition between them. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8407/1/jeko_48%281%29-7.pdf Hayder Abbas Drebee, and Nor Azam Abdul Razak, and Mohd Zaini Abd Karim, (2014) Is there an overlapping market between national car producers in Malaysia? Jurnal Ekonomi Malaysia, 48 (1). pp. 75-85. ISSN 0127-1962 http://www.ukm.my/fep/jem/index.html |
| spellingShingle | Hayder Abbas Drebee, Nor Azam Abdul Razak, Mohd Zaini Abd Karim, Is there an overlapping market between national car producers in Malaysia? |
| title | Is there an overlapping market between national car producers in Malaysia? |
| title_full | Is there an overlapping market between national car producers in Malaysia? |
| title_fullStr | Is there an overlapping market between national car producers in Malaysia? |
| title_full_unstemmed | Is there an overlapping market between national car producers in Malaysia? |
| title_short | Is there an overlapping market between national car producers in Malaysia? |
| title_sort | is there an overlapping market between national car producers in malaysia |
| url | http://journalarticle.ukm.my/8407/1/jeko_48%281%29-7.pdf |
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