Online market communicational patterns in developing countries: a Malaysian perspective

The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals wh...

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Bibliographic Details
Main Authors: Shahid Bashir, Ridzuan Masri, Faridah Ibrahim, Vijayesvaran Arumugam
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2014
Online Access:http://journalarticle.ukm.my/8582/1/V30_2_4.pdf

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