Women's life-stories in narrative advertisements: ideal subject/subject positioning
Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2009
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| Online Access: | http://eprints.um.edu.my/11113/1/Women%27s_Life.pdf |
| _version_ | 1796946181902827520 |
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| author | Soon, P.S. |
| author_facet | Soon, P.S. |
| author_sort | Soon, P.S. |
| collection | UM |
| description | Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go beyond product- or brand-perception to that of female subjectivity. |
| first_indexed | 2024-03-06T05:27:48Z |
| format | Conference or Workshop Item |
| id | um.eprints-11113 |
| institution | Universiti Malaya |
| language | English |
| last_indexed | 2024-03-06T05:27:48Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | um.eprints-111132014-12-18T01:12:41Z http://eprints.um.edu.my/11113/ Women's life-stories in narrative advertisements: ideal subject/subject positioning Soon, P.S. H Social Sciences (General) Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go beyond product- or brand-perception to that of female subjectivity. 2009-10 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.um.edu.my/11113/1/Women%27s_Life.pdf Soon, P.S. (2009) Women's life-stories in narrative advertisements: ideal subject/subject positioning. In: Pr ding of 2009 International Conference on Social Sciences and Humanities, 9-11 Oct 2009, Singapore. |
| spellingShingle | H Social Sciences (General) Soon, P.S. Women's life-stories in narrative advertisements: ideal subject/subject positioning |
| title | Women's life-stories in narrative advertisements: ideal subject/subject positioning |
| title_full | Women's life-stories in narrative advertisements: ideal subject/subject positioning |
| title_fullStr | Women's life-stories in narrative advertisements: ideal subject/subject positioning |
| title_full_unstemmed | Women's life-stories in narrative advertisements: ideal subject/subject positioning |
| title_short | Women's life-stories in narrative advertisements: ideal subject/subject positioning |
| title_sort | women s life stories in narrative advertisements ideal subject subject positioning |
| topic | H Social Sciences (General) |
| url | http://eprints.um.edu.my/11113/1/Women%27s_Life.pdf |
| work_keys_str_mv | AT soonps womenslifestoriesinnarrativeadvertisementsidealsubjectsubjectpositioning |