Women's life-stories in narrative advertisements: ideal subject/subject positioning

Women's life-stories in narrative advertisements: ideal subject/subject positioning

Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Soon, P.S.
Formáid:	Conference or Workshop Item
Teanga:	English
Foilsithe / Cruthaithe:	2009
Ábhair:	H Social Sciences (General)
Rochtain ar líne:	http://eprints.um.edu.my/11113/1/Women%27s_Life.pdf

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