Women's life-stories in narrative advertisements: ideal subject/subject positioning
Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/11113/1/Women%27s_Life.pdf |