Dimension of halal purchase intention: A preliminary study
This paper aims to do preliminarily study on dimensions within factors associated to Halal purchase intention. Using questionnaire surveys on 135 respondents from Kota Samarahan District in Sarawak, Malaysia, 9 dimensions named Solidity, Certainty, Universal, Brand Association, Purity, Conformity, H...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/11147/1/Pages_from_Dimension_of_Halal_Purchase.pdf |