Dynamic modeling by usage data for personalization systems

With the extensive growth of data available on the Internet, personalization of this huge information becomes essential. Although, there are various techniques of personalization, in this paper we concentrate on using data mining algorithms to personalize web sites' usage data. This paper propo...

Full description

Bibliographic Details
Main Authors: Aghabozorgi, S.R., Teh, Y.W.
Format: Conference or Workshop Item
Language:English
Published: 2009
Subjects:
Online Access:http://eprints.um.edu.my/11185/1/dynamic_modeling_by_usage_data.pdf
_version_ 1796946195458818048
author Aghabozorgi, S.R.
Teh, Y.W.
author_facet Aghabozorgi, S.R.
Teh, Y.W.
author_sort Aghabozorgi, S.R.
collection UM
description With the extensive growth of data available on the Internet, personalization of this huge information becomes essential. Although, there are various techniques of personalization, in this paper we concentrate on using data mining algorithms to personalize web sites' usage data. This paper proposes an off-line model based web usage mining that is generated by clustering algorithm. Then, we will use users' transactions periodically to change the off-line model to a dynamic-model. This proposed approach will solve the problem of the decrease of accuracy in the off-line models over time resulted of new users joining or changes of behaviour for existing users in model-based approaches. Finally, we discuss the on-line model for user behaviour prediction in the web personalization system.
first_indexed 2024-03-06T05:28:00Z
format Conference or Workshop Item
id um.eprints-11185
institution Universiti Malaya
language English
last_indexed 2024-03-06T05:28:00Z
publishDate 2009
record_format dspace
spelling um.eprints-111852014-12-18T00:41:27Z http://eprints.um.edu.my/11185/ Dynamic modeling by usage data for personalization systems Aghabozorgi, S.R. Teh, Y.W. T Technology (General) With the extensive growth of data available on the Internet, personalization of this huge information becomes essential. Although, there are various techniques of personalization, in this paper we concentrate on using data mining algorithms to personalize web sites' usage data. This paper proposes an off-line model based web usage mining that is generated by clustering algorithm. Then, we will use users' transactions periodically to change the off-line model to a dynamic-model. This proposed approach will solve the problem of the decrease of accuracy in the off-line models over time resulted of new users joining or changes of behaviour for existing users in model-based approaches. Finally, we discuss the on-line model for user behaviour prediction in the web personalization system. 2009-07 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.um.edu.my/11185/1/dynamic_modeling_by_usage_data.pdf Aghabozorgi, S.R. and Teh, Y.W. (2009) Dynamic modeling by usage data for personalization systems. In: 13th International Conference Information Visualisation, 15-17 July 2009, Barcelona, Spain.
spellingShingle T Technology (General)
Aghabozorgi, S.R.
Teh, Y.W.
Dynamic modeling by usage data for personalization systems
title Dynamic modeling by usage data for personalization systems
title_full Dynamic modeling by usage data for personalization systems
title_fullStr Dynamic modeling by usage data for personalization systems
title_full_unstemmed Dynamic modeling by usage data for personalization systems
title_short Dynamic modeling by usage data for personalization systems
title_sort dynamic modeling by usage data for personalization systems
topic T Technology (General)
url http://eprints.um.edu.my/11185/1/dynamic_modeling_by_usage_data.pdf
work_keys_str_mv AT aghabozorgisr dynamicmodelingbyusagedataforpersonalizationsystems
AT tehyw dynamicmodelingbyusagedataforpersonalizationsystems