Adoption of travel e‐shopping in the UK

Adoption of travel e‐shopping in the UK

Purpose – This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the profile of internet shoppers and the antecedents of internet shopping adoption for travel services. Design/methodology/approach – The pap...

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Bibliographic Details
Main Author:	Kamarulzaman, Y.
Format:	Article
Published:	Emerald 2007
Subjects:	HF Commerce

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