Social media content analysis: Study on brand posts of electronics companies

Social Media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts pe...

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Dettagli Bibliografici
Autori principali: Rahman, Zoha, Suberamanian, Kumaran, Zanuddin, Hasmah, Md Nasir, Mohd Hairul Nizam
Natura: Conference or Workshop Item
Lingua:English
Pubblicazione: 2016
Soggetti:
Accesso online:http://eprints.um.edu.my/16827/1/0001.pdf