Cultural influences on choosing green products: An empirical study in Malaysia
Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. H...
| Главные авторы: | , , , , , |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
Impact Factor
2017
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| Предметы: | |
| Online-ссылка: | http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf |
| _version_ | 1825720904368259072 |
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| author | Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S. |
| author_facet | Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S. |
| author_sort | Ihwan, G. |
| collection | UM |
| description | Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development. |
| first_indexed | 2024-03-06T05:42:13Z |
| format | Article |
| id | um.eprints-17094 |
| institution | Universiti Malaya |
| language | English |
| last_indexed | 2024-03-06T05:42:13Z |
| publishDate | 2017 |
| publisher | Impact Factor |
| record_format | dspace |
| spelling | um.eprints-170942017-03-16T00:46:39Z http://eprints.um.edu.my/17094/ Cultural influences on choosing green products: An empirical study in Malaysia Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S. TA Engineering (General). Civil engineering (General) Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development. Impact Factor 2017 Article PeerReviewed application/pdf en http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf Ihwan, G. and Salwa Hanim, A.R. and Siti Zawiah, M.D. and Hideki, A. and Alva Edy, T. and Novita, S. (2017) Cultural influences on choosing green products: An empirical study in Malaysia. Sustainable Development. p. 1. http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719/earlyview |
| spellingShingle | TA Engineering (General). Civil engineering (General) Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S. Cultural influences on choosing green products: An empirical study in Malaysia |
| title | Cultural influences on choosing green products: An empirical study in Malaysia |
| title_full | Cultural influences on choosing green products: An empirical study in Malaysia |
| title_fullStr | Cultural influences on choosing green products: An empirical study in Malaysia |
| title_full_unstemmed | Cultural influences on choosing green products: An empirical study in Malaysia |
| title_short | Cultural influences on choosing green products: An empirical study in Malaysia |
| title_sort | cultural influences on choosing green products an empirical study in malaysia |
| topic | TA Engineering (General). Civil engineering (General) |
| url | http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf |
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