Investigating continuance intention of using e-book among higher education students

This paper investigates determinant of continuance intention to use e-book among higher education students. The determinants used in this paper are adopted from Technology Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EOT). The study employed a random sampling method where email inv...

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Bibliographic Details
Main Authors: Tri Agif, I., Noorhidawati, A., Siti Hajar, M.R.
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.um.edu.my/17701/1/All.pdf
Description
Summary:This paper investigates determinant of continuance intention to use e-book among higher education students. The determinants used in this paper are adopted from Technology Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EOT). The study employed a random sampling method where email invitation which contained a hypertext link of the survey page, enables the participants to access to the survey hosted in Google Drive. Out of 760 sample size, a total of 650 responses were gathered with 509 valid responses. Structural Equation Modeling (SEM) analysis is used for data analysis to test the relationship between determinants in the model. The finding demonstrates that determinant of continuance intention to use e-book are based on Satisfaction, while Satisfaction is strongly determined by Perceived Ease of Use and Confirmation of using e-book. Internet self-efficacy is reported to have strong effect on Satisfaction through Perceived Ease of Use, while Perceived Quality affects Satisfaction of using ebook through Confirmation. In general, findings from this study are beneficial for libraries as determinants of continuance intention of using e-books could also be used in selecting and evaluating features of e-books before subscription. Additionally, e-book vendors could use these findings to improve and enhance features of their e-books services.