Dental tourism: Examining tourist profiles, motivation and satisfaction

Despite the overwhelming interest in medical tourism research, knowledge in dental tourism, which is its subspecialty, remains limited. This study is the first to measure tourist profiles, travel motivation and satisfaction among inbound dental tourists in Malaysia. We purposely sampled twelve selec...

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Main Authors: Jaapar, M., Musa, G., Moghavvemi, S., Saub, R.
Format: Article
Language:English
Published: Elsevier 2017
Subjects:
Online Access:http://eprints.um.edu.my/17799/1/Dental_tourism_Examining_tourist_profiles%2C_motivation_and.pdf
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author Jaapar, M.
Musa, G.
Moghavvemi, S.
Saub, R.
author_facet Jaapar, M.
Musa, G.
Moghavvemi, S.
Saub, R.
author_sort Jaapar, M.
collection UM
description Despite the overwhelming interest in medical tourism research, knowledge in dental tourism, which is its subspecialty, remains limited. This study is the first to measure tourist profiles, travel motivation and satisfaction among inbound dental tourists in Malaysia. We purposely sampled twelve selected private dental clinics in Kuala Lumpur, Selangor, Melaka and Penang; and distributed the questionnaires to their inbound dental tourists. A total of 196 inbound tourists responded to the questionnaire, mainly from Southeast Asia, Australia, New Zealand and Europe. In order of importance, the main motivation factors were dental care quality, dental care information access, and cost-savings. Tourists were extremely satisfied with dental care services received in the country. While dental care quality, dental care information access and supporting services positively influenced tourist satisfaction; cost-savings and cultural similarities had negative influences. Based on the research findings, we propose some managerial and marketing recommendations. (C) 2017 Elsevier Ltd. All rights reserved.
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spelling um.eprints-177992017-09-27T05:29:36Z http://eprints.um.edu.my/17799/ Dental tourism: Examining tourist profiles, motivation and satisfaction Jaapar, M. Musa, G. Moghavvemi, S. Saub, R. Practice of dentistry. Dental economics Despite the overwhelming interest in medical tourism research, knowledge in dental tourism, which is its subspecialty, remains limited. This study is the first to measure tourist profiles, travel motivation and satisfaction among inbound dental tourists in Malaysia. We purposely sampled twelve selected private dental clinics in Kuala Lumpur, Selangor, Melaka and Penang; and distributed the questionnaires to their inbound dental tourists. A total of 196 inbound tourists responded to the questionnaire, mainly from Southeast Asia, Australia, New Zealand and Europe. In order of importance, the main motivation factors were dental care quality, dental care information access, and cost-savings. Tourists were extremely satisfied with dental care services received in the country. While dental care quality, dental care information access and supporting services positively influenced tourist satisfaction; cost-savings and cultural similarities had negative influences. Based on the research findings, we propose some managerial and marketing recommendations. (C) 2017 Elsevier Ltd. All rights reserved. Elsevier 2017 Article PeerReviewed application/pdf en http://eprints.um.edu.my/17799/1/Dental_tourism_Examining_tourist_profiles%2C_motivation_and.pdf Jaapar, M. and Musa, G. and Moghavvemi, S. and Saub, R. (2017) Dental tourism: Examining tourist profiles, motivation and satisfaction. Tourism Management, 61. pp. 538-552. ISSN 0261-5177, DOI https://doi.org/10.1016/j.tourman.2017.02.023 <https://doi.org/10.1016/j.tourman.2017.02.023>. http://www.sciencedirect.com/science/article/pii/S0261517717300511 doi:10.1016/j.tourman.2017.02.023
spellingShingle Practice of dentistry. Dental economics
Jaapar, M.
Musa, G.
Moghavvemi, S.
Saub, R.
Dental tourism: Examining tourist profiles, motivation and satisfaction
title Dental tourism: Examining tourist profiles, motivation and satisfaction
title_full Dental tourism: Examining tourist profiles, motivation and satisfaction
title_fullStr Dental tourism: Examining tourist profiles, motivation and satisfaction
title_full_unstemmed Dental tourism: Examining tourist profiles, motivation and satisfaction
title_short Dental tourism: Examining tourist profiles, motivation and satisfaction
title_sort dental tourism examining tourist profiles motivation and satisfaction
topic Practice of dentistry. Dental economics
url http://eprints.um.edu.my/17799/1/Dental_tourism_Examining_tourist_profiles%2C_motivation_and.pdf
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