Students’ learning styles and their effects on the use of social media technology for learning

Students with different learning styles approach learning differently. With the rise of social media technologies, investigating the effect of these styles on their intentions to use social media for learning has become all the more important. This study explored the factors affecting students’ inte...

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Main Authors: Balakrishnan, Vimala, Gan, C.L.
Format: Article
Published: Elsevier 2016
Subjects:
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author Balakrishnan, Vimala
Gan, C.L.
author_facet Balakrishnan, Vimala
Gan, C.L.
author_sort Balakrishnan, Vimala
collection UM
description Students with different learning styles approach learning differently. With the rise of social media technologies, investigating the effect of these styles on their intentions to use social media for learning has become all the more important. This study explored the factors affecting students’ intentions to use social media for learning based on their learning styles (i.e., participatory, collaborative, and independent), using the social media acceptance model. By convenience sampling, 300 Malaysian students were recruited via an online survey (Nparticipatory = 116; Nindependent = 97; and Ncollaborative = 87). The survey was prepared by drawing on the social media acceptance model. It was piloted before the final data collection step was conducted in August 2013. The demographic details of the students were analyzed using Statistical Program for Social Sciences 21, while path modeling and multivariate analyses were conducted using SmartPLS 2.0. The results revealed the significant effect of Self and Performance on students’ intentions to use social media regardless of their learning styles. A pair-wise comparison revealed that Self was more significant in participatory students than in collaborative students. Effort was found to be the least significant factor, indicating the popularity of social media among students. Further insight into the different factors that drive students with different learning styles to use social media will help educators use this technology to assist learning more effectively.
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spelling um.eprints-178862019-09-19T08:40:13Z http://eprints.um.edu.my/17886/ Students’ learning styles and their effects on the use of social media technology for learning Balakrishnan, Vimala Gan, C.L. QA75 Electronic computers. Computer science Students with different learning styles approach learning differently. With the rise of social media technologies, investigating the effect of these styles on their intentions to use social media for learning has become all the more important. This study explored the factors affecting students’ intentions to use social media for learning based on their learning styles (i.e., participatory, collaborative, and independent), using the social media acceptance model. By convenience sampling, 300 Malaysian students were recruited via an online survey (Nparticipatory = 116; Nindependent = 97; and Ncollaborative = 87). The survey was prepared by drawing on the social media acceptance model. It was piloted before the final data collection step was conducted in August 2013. The demographic details of the students were analyzed using Statistical Program for Social Sciences 21, while path modeling and multivariate analyses were conducted using SmartPLS 2.0. The results revealed the significant effect of Self and Performance on students’ intentions to use social media regardless of their learning styles. A pair-wise comparison revealed that Self was more significant in participatory students than in collaborative students. Effort was found to be the least significant factor, indicating the popularity of social media among students. Further insight into the different factors that drive students with different learning styles to use social media will help educators use this technology to assist learning more effectively. Elsevier 2016 Article PeerReviewed Balakrishnan, Vimala and Gan, C.L. (2016) Students’ learning styles and their effects on the use of social media technology for learning. Telematics and Informatics, 33 (3). pp. 808-821. ISSN 0736-5853, DOI https://doi.org/10.1016/j.tele.2015.12.004 <https://doi.org/10.1016/j.tele.2015.12.004>. http://dx.doi.org/10.1016/j.tele.2015.12.004 doi:10.1016/j.tele.2015.12.004
spellingShingle QA75 Electronic computers. Computer science
Balakrishnan, Vimala
Gan, C.L.
Students’ learning styles and their effects on the use of social media technology for learning
title Students’ learning styles and their effects on the use of social media technology for learning
title_full Students’ learning styles and their effects on the use of social media technology for learning
title_fullStr Students’ learning styles and their effects on the use of social media technology for learning
title_full_unstemmed Students’ learning styles and their effects on the use of social media technology for learning
title_short Students’ learning styles and their effects on the use of social media technology for learning
title_sort students learning styles and their effects on the use of social media technology for learning
topic QA75 Electronic computers. Computer science
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