Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957

The Malay magazine publishing in the period after World War II had a quick progress. The 145 magazines were published at this time with >35% of it were magazines in the form of entertainment and magazines which tend to exploit sex. In a loose meaning, sex in Malay magazines is in the form of phot...

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Main Author: Hamedi, M.A.
Format: Article
Published: Medwell Journals 2016
Subjects:
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author Hamedi, M.A.
author_facet Hamedi, M.A.
author_sort Hamedi, M.A.
collection UM
description The Malay magazine publishing in the period after World War II had a quick progress. The 145 magazines were published at this time with >35% of it were magazines in the form of entertainment and magazines which tend to exploit sex. In a loose meaning, sex in Malay magazines is in the form of photography, particularly the actress or Western model pictures and description on obscene actions. This study discusses editorial elements in the Malay magazine publishing after the Second World War, specifically the ones concerning the exploitation of sex in entertainment magazines. This discussion on the magazine publishing history uses copies of magazines as the main source. In general, it is found out in the study that entertainment magazine publishers have to use sexual elements as the bait for readers. These are elements needed by the audience due to keen competition to vie for readers. Furthermore, while the income from the selling of advertisement spaces in magazines and circulations cannot be guaranteed that the selling of magazines is not interrupted in the market.
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spelling um.eprints-180712017-10-24T01:17:02Z http://eprints.um.edu.my/18071/ Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957 Hamedi, M.A. Communication. Mass media The Malay magazine publishing in the period after World War II had a quick progress. The 145 magazines were published at this time with >35% of it were magazines in the form of entertainment and magazines which tend to exploit sex. In a loose meaning, sex in Malay magazines is in the form of photography, particularly the actress or Western model pictures and description on obscene actions. This study discusses editorial elements in the Malay magazine publishing after the Second World War, specifically the ones concerning the exploitation of sex in entertainment magazines. This discussion on the magazine publishing history uses copies of magazines as the main source. In general, it is found out in the study that entertainment magazine publishers have to use sexual elements as the bait for readers. These are elements needed by the audience due to keen competition to vie for readers. Furthermore, while the income from the selling of advertisement spaces in magazines and circulations cannot be guaranteed that the selling of magazines is not interrupted in the market. Medwell Journals 2016 Article PeerReviewed Hamedi, M.A. (2016) Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957. The Social Sciences, 11 (2). pp. 120-128. ISSN 1818-5800, DOI https://doi.org/10.3923/sscience.2016.120.128 <https://doi.org/10.3923/sscience.2016.120.128>. https://www.medwelljournals.com/abstract/?doi=sscience.2016.120.128 doi:10.3923/sscience.2016.120.128
spellingShingle Communication. Mass media
Hamedi, M.A.
Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957
title Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957
title_full Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957
title_fullStr Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957
title_full_unstemmed Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957
title_short Sex exploitation in the editorial content of malay magazines after the Second World War, 1945-1957
title_sort sex exploitation in the editorial content of malay magazines after the second world war 1945 1957
topic Communication. Mass media
work_keys_str_mv AT hamedima sexexploitationintheeditorialcontentofmalaymagazinesafterthesecondworldwar19451957