The Effect of Electronic Word-Of-Mouth (Ewom) On Brand Image and Purchase Intention: A Conceptual Paper
The purpose of this research paper is to investigate the effect of Electronic Word-of-Mouth (eWOM) on brand image and purchase intention. A study on Malaysia’s automobile industry focusing on Malaysian branded cars. However, before we embark to the details of this research, the paper will give a sy...
Asıl Yazarlar: | , |
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Materyal Türü: | Makale |
Dil: | English |
Konular: | |
Online Erişim: | http://eprints.um.edu.my/18564/3/The_effect_of_Electronic_Word-of-Mouth_%28eWOM%29_on_brand_image_and_purchase_intention..pdf |