Housing preference for modern urban designers using fuzzy-AHP
Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process...
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| Format: | Article |
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Open House International Association
2018
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| Summary: | Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively. |
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