Housing preference for modern urban designers using fuzzy-AHP
Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process...
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| Format: | Article |
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Open House International Association
2018
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| _version_ | 1825721490399559680 |
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| author | Wang, Chen Wood, Lincoln Christopher Liang, Huijun |
| author_facet | Wang, Chen Wood, Lincoln Christopher Liang, Huijun |
| author_sort | Wang, Chen |
| collection | UM |
| description | Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively. |
| first_indexed | 2024-03-06T05:51:07Z |
| format | Article |
| id | um.eprints-20405 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T05:51:07Z |
| publishDate | 2018 |
| publisher | Open House International Association |
| record_format | dspace |
| spelling | um.eprints-204052019-02-19T08:58:55Z http://eprints.um.edu.my/20405/ Housing preference for modern urban designers using fuzzy-AHP Wang, Chen Wood, Lincoln Christopher Liang, Huijun TH Building construction Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively. Open House International Association 2018 Article PeerReviewed Wang, Chen and Wood, Lincoln Christopher and Liang, Huijun (2018) Housing preference for modern urban designers using fuzzy-AHP. Open House International, 43 (3). pp. 33-42. ISSN 0168-2601, http://www.openhouse-int.com/abdisplay.php?xvolno=43_3_4 |
| spellingShingle | TH Building construction Wang, Chen Wood, Lincoln Christopher Liang, Huijun Housing preference for modern urban designers using fuzzy-AHP |
| title | Housing preference for modern urban designers using fuzzy-AHP |
| title_full | Housing preference for modern urban designers using fuzzy-AHP |
| title_fullStr | Housing preference for modern urban designers using fuzzy-AHP |
| title_full_unstemmed | Housing preference for modern urban designers using fuzzy-AHP |
| title_short | Housing preference for modern urban designers using fuzzy-AHP |
| title_sort | housing preference for modern urban designers using fuzzy ahp |
| topic | TH Building construction |
| work_keys_str_mv | AT wangchen housingpreferenceformodernurbandesignersusingfuzzyahp AT woodlincolnchristopher housingpreferenceformodernurbandesignersusingfuzzyahp AT lianghuijun housingpreferenceformodernurbandesignersusingfuzzyahp |