Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life

Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life....

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Main Authors: Ainin, Sulaiman, Jaafar, Noor Ismawati, Tamjidyamcholo, Alireza
Format: Article
Published: Taylor & Francis 2018
Subjects:
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author Ainin, Sulaiman
Jaafar, Noor Ismawati
Tamjidyamcholo, Alireza
author_facet Ainin, Sulaiman
Jaafar, Noor Ismawati
Tamjidyamcholo, Alireza
author_sort Ainin, Sulaiman
collection UM
description Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life. A dataset of 994 Malaysian students was collected and used for analysis. The outcome of the analysis illustrates that students’ personality traits have a positive influence on Facebook engagement. Subsequently, Facebook engagement was found to have an influence over students’ socialization behavior and their satisfaction with university life. The results can be used by educators as a guide for their curriculum development, i.e., consideration of wider usage of Facebook in conducting courses.
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spelling um.eprints-205992019-03-05T02:06:28Z http://eprints.um.edu.my/20599/ Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life Ainin, Sulaiman Jaafar, Noor Ismawati Tamjidyamcholo, Alireza HF Commerce QA75 Electronic computers. Computer science Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life. A dataset of 994 Malaysian students was collected and used for analysis. The outcome of the analysis illustrates that students’ personality traits have a positive influence on Facebook engagement. Subsequently, Facebook engagement was found to have an influence over students’ socialization behavior and their satisfaction with university life. The results can be used by educators as a guide for their curriculum development, i.e., consideration of wider usage of Facebook in conducting courses. Taylor & Francis 2018 Article PeerReviewed Ainin, Sulaiman and Jaafar, Noor Ismawati and Tamjidyamcholo, Alireza (2018) Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life. Information, Communication & Society, 21 (10). pp. 1506-1521. ISSN 1369-118X, DOI https://doi.org/10.1080/1369118X.2017.1340495 <https://doi.org/10.1080/1369118X.2017.1340495>. https://doi.org/10.1080/1369118X.2017.1340495 doi:10.1080/1369118X.2017.1340495
spellingShingle HF Commerce
QA75 Electronic computers. Computer science
Ainin, Sulaiman
Jaafar, Noor Ismawati
Tamjidyamcholo, Alireza
Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
title Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
title_full Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
title_fullStr Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
title_full_unstemmed Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
title_short Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
title_sort influence of personality traits on facebook engagement and their effects on socialization behavior and satisfaction with university life
topic HF Commerce
QA75 Electronic computers. Computer science
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AT jaafarnoorismawati influenceofpersonalitytraitsonfacebookengagementandtheireffectsonsocializationbehaviorandsatisfactionwithuniversitylife
AT tamjidyamcholoalireza influenceofpersonalitytraitsonfacebookengagementandtheireffectsonsocializationbehaviorandsatisfactionwithuniversitylife