The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia
How is a small-scale volunteer organization in Malaysia utilizing Facebook to engage the Malaysian public in volunteer work for refugee children’s education? This paper addresses this question by investigating the social media use of “Let’s Tutor a Refugee Child”. By using quantitative content analy...
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| Format: | Article |
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Taylor's University College
2018
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| _version_ | 1825721545498034176 |
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| author | Shekaliu, Sahar Mustafa, Siti Ezaleila Hamedi, Mohd Adnan Guajardo, Jarret |
| author_facet | Shekaliu, Sahar Mustafa, Siti Ezaleila Hamedi, Mohd Adnan Guajardo, Jarret |
| author_sort | Shekaliu, Sahar |
| collection | UM |
| description | How is a small-scale volunteer organization in Malaysia utilizing Facebook to engage the Malaysian public in volunteer work for refugee children’s education? This paper addresses this question by investigating the social media use of “Let’s Tutor a Refugee Child”. By using quantitative content analysis and social media analytics, this study analyzes the Facebook use on both message level and organization level. This study found that there is a salient divide between the different types of social media content and the interaction created online. It also found that the prevalence of advocacy messages based on the social media advocacy pyramid is very different. Over half of the all Facebook posts by volunteer organization fall into the “Information” category, followed by the “Action” category. “Community-building” posts seem to be neglected. With regards to the effectiveness of social media, this study found that (a) although volunteer organizations have managed to reach a significant number of members; they have failed to keep their members active on social media, (b) volunteer organization are not fully exploiting dialogical affordance of social media, and (c) volunteer organization have failed to get more members stepping up to action. This study contributes to social media literature by integrating different theories to show the utilization of social media by small-scale volunteer organizations. |
| first_indexed | 2024-03-06T05:51:55Z |
| format | Article |
| id | um.eprints-20681 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T05:51:55Z |
| publishDate | 2018 |
| publisher | Taylor's University College |
| record_format | dspace |
| spelling | um.eprints-206812019-03-13T03:00:30Z http://eprints.um.edu.my/20681/ The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia Shekaliu, Sahar Mustafa, Siti Ezaleila Hamedi, Mohd Adnan Guajardo, Jarret L Education (General) QA75 Electronic computers. Computer science How is a small-scale volunteer organization in Malaysia utilizing Facebook to engage the Malaysian public in volunteer work for refugee children’s education? This paper addresses this question by investigating the social media use of “Let’s Tutor a Refugee Child”. By using quantitative content analysis and social media analytics, this study analyzes the Facebook use on both message level and organization level. This study found that there is a salient divide between the different types of social media content and the interaction created online. It also found that the prevalence of advocacy messages based on the social media advocacy pyramid is very different. Over half of the all Facebook posts by volunteer organization fall into the “Information” category, followed by the “Action” category. “Community-building” posts seem to be neglected. With regards to the effectiveness of social media, this study found that (a) although volunteer organizations have managed to reach a significant number of members; they have failed to keep their members active on social media, (b) volunteer organization are not fully exploiting dialogical affordance of social media, and (c) volunteer organization have failed to get more members stepping up to action. This study contributes to social media literature by integrating different theories to show the utilization of social media by small-scale volunteer organizations. Taylor's University College 2018 Article PeerReviewed Shekaliu, Sahar and Mustafa, Siti Ezaleila and Hamedi, Mohd Adnan and Guajardo, Jarret (2018) The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia. SEARCH, 10 (1). pp. 53-78. ISSN 2229-872X, http://search.taylors.edu.my/documents/journals/2018-10-1/SEARCH-2018-10-1-J3.pdf |
| spellingShingle | L Education (General) QA75 Electronic computers. Computer science Shekaliu, Sahar Mustafa, Siti Ezaleila Hamedi, Mohd Adnan Guajardo, Jarret The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia |
| title | The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia |
| title_full | The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia |
| title_fullStr | The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia |
| title_full_unstemmed | The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia |
| title_short | The use and effectiveness of Facebook in small-scale volunteer organisation for refugee children’s education in Malaysia |
| title_sort | use and effectiveness of facebook in small scale volunteer organisation for refugee children s education in malaysia |
| topic | L Education (General) QA75 Electronic computers. Computer science |
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