Linking consumer confidence index and social media sentiment analysis
This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from th...
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| Format: | Article |
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Cogent OA
2018
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| _version_ | 1825721547456774144 |
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| author | Shayaa, Shahid Ainin, Sulaiman Jaafar, Noor Ismawati Bahri, Shamshul Phoong, Seuk Wai Yeong, Wai Chung Al-Garadi, Mohammed Ali Muhammad, Ashraf Piprani, Arsalan Zahid |
| author_facet | Shayaa, Shahid Ainin, Sulaiman Jaafar, Noor Ismawati Bahri, Shamshul Phoong, Seuk Wai Yeong, Wai Chung Al-Garadi, Mohammed Ali Muhammad, Ashraf Piprani, Arsalan Zahid |
| author_sort | Shayaa, Shahid |
| collection | UM |
| description | This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from the Malaysian Institute of Economic Research (MIER) while the sentiment analysis was obtained from twitter. The results indicate that there is a significant but very small relationship between CCI and social media sentiment analysis. On the basis of the results we conclude that social media can offer huge a huge volume of data on consumer confidence, the analysis of which can be conducted at a more rapid time and integrated with existing methods in a synergistic way to refine the accuracy of the CCI using data from far larger populations. |
| first_indexed | 2024-03-06T05:51:57Z |
| format | Article |
| id | um.eprints-20691 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T05:51:57Z |
| publishDate | 2018 |
| publisher | Cogent OA |
| record_format | dspace |
| spelling | um.eprints-206912019-03-13T04:28:21Z http://eprints.um.edu.my/20691/ Linking consumer confidence index and social media sentiment analysis Shayaa, Shahid Ainin, Sulaiman Jaafar, Noor Ismawati Bahri, Shamshul Phoong, Seuk Wai Yeong, Wai Chung Al-Garadi, Mohammed Ali Muhammad, Ashraf Piprani, Arsalan Zahid HF Commerce Business QA75 Electronic computers. Computer science This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from the Malaysian Institute of Economic Research (MIER) while the sentiment analysis was obtained from twitter. The results indicate that there is a significant but very small relationship between CCI and social media sentiment analysis. On the basis of the results we conclude that social media can offer huge a huge volume of data on consumer confidence, the analysis of which can be conducted at a more rapid time and integrated with existing methods in a synergistic way to refine the accuracy of the CCI using data from far larger populations. Cogent OA 2018 Article PeerReviewed Shayaa, Shahid and Ainin, Sulaiman and Jaafar, Noor Ismawati and Bahri, Shamshul and Phoong, Seuk Wai and Yeong, Wai Chung and Al-Garadi, Mohammed Ali and Muhammad, Ashraf and Piprani, Arsalan Zahid (2018) Linking consumer confidence index and social media sentiment analysis. Cogent Business & Management, 5 (1). pp. 1-12. ISSN 2331-1975, DOI https://doi.org/10.1080/23311975.2018.1509424 <https://doi.org/10.1080/23311975.2018.1509424>. https://doi.org/10.1080/23311975.2018.1509424 doi:10.1080/23311975.2018.1509424 |
| spellingShingle | HF Commerce Business QA75 Electronic computers. Computer science Shayaa, Shahid Ainin, Sulaiman Jaafar, Noor Ismawati Bahri, Shamshul Phoong, Seuk Wai Yeong, Wai Chung Al-Garadi, Mohammed Ali Muhammad, Ashraf Piprani, Arsalan Zahid Linking consumer confidence index and social media sentiment analysis |
| title | Linking consumer confidence index and social media sentiment analysis |
| title_full | Linking consumer confidence index and social media sentiment analysis |
| title_fullStr | Linking consumer confidence index and social media sentiment analysis |
| title_full_unstemmed | Linking consumer confidence index and social media sentiment analysis |
| title_short | Linking consumer confidence index and social media sentiment analysis |
| title_sort | linking consumer confidence index and social media sentiment analysis |
| topic | HF Commerce Business QA75 Electronic computers. Computer science |
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