Linking consumer confidence index and social media sentiment analysis
This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from th...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Published: |
Cogent OA
2018
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| Subjects: |