Social media as a complementary learning tool for teaching and learning: The case of youtube

Taking into account the importance of using video and visual objects for teaching, some universities utilize YouTube as a complementary teaching tool. This work analyses students’ perspectives on the usage of YouTube for learning, their corresponding usage patterns, and associated factors prompting...

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Main Authors: Moghavvemi, Sedigheh, Sulaiman, Ainin, Jaafar, Noor Ismawati, Kasem, Nafisa
Format: Article
Published: Elsevier 2018
Subjects:
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author Moghavvemi, Sedigheh
Sulaiman, Ainin
Jaafar, Noor Ismawati
Kasem, Nafisa
author_facet Moghavvemi, Sedigheh
Sulaiman, Ainin
Jaafar, Noor Ismawati
Kasem, Nafisa
author_sort Moghavvemi, Sedigheh
collection UM
description Taking into account the importance of using video and visual objects for teaching, some universities utilize YouTube as a complementary teaching tool. This work analyses students’ perspectives on the usage of YouTube for learning, their corresponding usage patterns, and associated factors prompting them to use YouTube. We interviewed 30 students, and went on to develop a scale for academic learning as a determinant of YouTube usage, which was then validated amongst the students. Data were collected from a total of 321 students in the Faculty of Business and Accountancy, University of Malaya to test the developed construct. The results confirmed that entertainment, seeking information, and academic learning are some of the main motivations for using YouTube. We regard YouTube as an effective tool that can enhance the learning experience if the video is indeed relevant to the subject at hand. It is recommended that instructors integrate YouTube into their respective courses to benefit from its inherent advantages in the context of learning/teaching.
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spelling um.eprints-212772019-05-21T07:40:19Z http://eprints.um.edu.my/21277/ Social media as a complementary learning tool for teaching and learning: The case of youtube Moghavvemi, Sedigheh Sulaiman, Ainin Jaafar, Noor Ismawati Kasem, Nafisa HF Commerce QA75 Electronic computers. Computer science Taking into account the importance of using video and visual objects for teaching, some universities utilize YouTube as a complementary teaching tool. This work analyses students’ perspectives on the usage of YouTube for learning, their corresponding usage patterns, and associated factors prompting them to use YouTube. We interviewed 30 students, and went on to develop a scale for academic learning as a determinant of YouTube usage, which was then validated amongst the students. Data were collected from a total of 321 students in the Faculty of Business and Accountancy, University of Malaya to test the developed construct. The results confirmed that entertainment, seeking information, and academic learning are some of the main motivations for using YouTube. We regard YouTube as an effective tool that can enhance the learning experience if the video is indeed relevant to the subject at hand. It is recommended that instructors integrate YouTube into their respective courses to benefit from its inherent advantages in the context of learning/teaching. Elsevier 2018 Article PeerReviewed Moghavvemi, Sedigheh and Sulaiman, Ainin and Jaafar, Noor Ismawati and Kasem, Nafisa (2018) Social media as a complementary learning tool for teaching and learning: The case of youtube. The International Journal of Management Education, 16 (1). pp. 37-42. ISSN 1472-8117, DOI https://doi.org/10.1016/j.ijme.2017.12.001 <https://doi.org/10.1016/j.ijme.2017.12.001>. https://doi.org/10.1016/j.ijme.2017.12.001 doi:10.1016/j.ijme.2017.12.001
spellingShingle HF Commerce
QA75 Electronic computers. Computer science
Moghavvemi, Sedigheh
Sulaiman, Ainin
Jaafar, Noor Ismawati
Kasem, Nafisa
Social media as a complementary learning tool for teaching and learning: The case of youtube
title Social media as a complementary learning tool for teaching and learning: The case of youtube
title_full Social media as a complementary learning tool for teaching and learning: The case of youtube
title_fullStr Social media as a complementary learning tool for teaching and learning: The case of youtube
title_full_unstemmed Social media as a complementary learning tool for teaching and learning: The case of youtube
title_short Social media as a complementary learning tool for teaching and learning: The case of youtube
title_sort social media as a complementary learning tool for teaching and learning the case of youtube
topic HF Commerce
QA75 Electronic computers. Computer science
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