Gastronomy, Tourism, and the Soft Power of Malaysia
This review article examines the link between tourism and soft power in view of five (four proposed by Ooi) interlinked ways (approaches). It also looks whether Malaysia (as a case study) by using the soft power approaches has achieved the desired outcomes or not. The article found that Ooi’s approa...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
SAGE Publications
2018
|
| Subjects: |
| _version_ | 1796961516971360256 |
|---|---|
| author | Hussin, Hanafi |
| author_facet | Hussin, Hanafi |
| author_sort | Hussin, Hanafi |
| collection | UM |
| description | This review article examines the link between tourism and soft power in view of five (four proposed by Ooi) interlinked ways (approaches). It also looks whether Malaysia (as a case study) by using the soft power approaches has achieved the desired outcomes or not. The article found that Ooi’s approach is adequate to analyze a country’s tourism policy, strategies, tourists’ perceptions, and the outcomes of tourism. However, it has ignored the independent role of gastronomy, the business-enabling environment, recognition of the cultural and natural sites as world heritage, and methodological approach to address negative stereotypes against other nationalities. The article also maintains that Malaysia has efficiently used the soft power approach and maximally received benefits from it without the use of coercive powers. This research offers insight into different power tools applied in a variety of contexts which shape the image of the country. |
| first_indexed | 2024-03-06T05:55:17Z |
| format | Article |
| id | um.eprints-21841 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T05:55:17Z |
| publishDate | 2018 |
| publisher | SAGE Publications |
| record_format | dspace |
| spelling | um.eprints-218412019-08-07T02:26:17Z http://eprints.um.edu.my/21841/ Gastronomy, Tourism, and the Soft Power of Malaysia Hussin, Hanafi G Geography. Anthropology. Recreation HD Industries. Land use. Labor This review article examines the link between tourism and soft power in view of five (four proposed by Ooi) interlinked ways (approaches). It also looks whether Malaysia (as a case study) by using the soft power approaches has achieved the desired outcomes or not. The article found that Ooi’s approach is adequate to analyze a country’s tourism policy, strategies, tourists’ perceptions, and the outcomes of tourism. However, it has ignored the independent role of gastronomy, the business-enabling environment, recognition of the cultural and natural sites as world heritage, and methodological approach to address negative stereotypes against other nationalities. The article also maintains that Malaysia has efficiently used the soft power approach and maximally received benefits from it without the use of coercive powers. This research offers insight into different power tools applied in a variety of contexts which shape the image of the country. SAGE Publications 2018 Article PeerReviewed Hussin, Hanafi (2018) Gastronomy, Tourism, and the Soft Power of Malaysia. SAGE Open, 8 (4). p. 215824401880921. ISSN 2158-2440, DOI https://doi.org/10.1177/2158244018809211 <https://doi.org/10.1177/2158244018809211>. https://doi.org/10.1177/2158244018809211 doi:10.1177/2158244018809211 |
| spellingShingle | G Geography. Anthropology. Recreation HD Industries. Land use. Labor Hussin, Hanafi Gastronomy, Tourism, and the Soft Power of Malaysia |
| title | Gastronomy, Tourism, and the Soft Power of Malaysia |
| title_full | Gastronomy, Tourism, and the Soft Power of Malaysia |
| title_fullStr | Gastronomy, Tourism, and the Soft Power of Malaysia |
| title_full_unstemmed | Gastronomy, Tourism, and the Soft Power of Malaysia |
| title_short | Gastronomy, Tourism, and the Soft Power of Malaysia |
| title_sort | gastronomy tourism and the soft power of malaysia |
| topic | G Geography. Anthropology. Recreation HD Industries. Land use. Labor |
| work_keys_str_mv | AT hussinhanafi gastronomytourismandthesoftpowerofmalaysia |