Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia
Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufa...
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| Format: | Article |
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Fuji Technology Press
2018
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| author | Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Tontowi, Alva Edy Ghazilla, Raja Ariffin Raja |
| author_facet | Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Tontowi, Alva Edy Ghazilla, Raja Ariffin Raja |
| author_sort | Ghazali, Ihwan |
| collection | UM |
| description | Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers. |
| first_indexed | 2024-03-06T05:55:51Z |
| format | Article |
| id | um.eprints-22037 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T05:55:51Z |
| publishDate | 2018 |
| publisher | Fuji Technology Press |
| record_format | dspace |
| spelling | um.eprints-220372019-08-23T02:23:03Z http://eprints.um.edu.my/22037/ Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Tontowi, Alva Edy Ghazilla, Raja Ariffin Raja TJ Mechanical engineering and machinery Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers. Fuji Technology Press 2018 Article PeerReviewed Ghazali, Ihwan and Abdul-Rashid, Salwa Hanim and Md Dawal, Siti Zawiah and Aoyama, Hideki and Tontowi, Alva Edy and Ghazilla, Raja Ariffin Raja (2018) Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia. International Journal of Automation Technology, 12 (6). pp. 842-852. ISSN 1881-7629, DOI https://doi.org/10.20965/ijat.2018.p0842 <https://doi.org/10.20965/ijat.2018.p0842>. https://doi.org/10.20965/ijat.2018.p0842 doi:10.20965/ijat.2018.p0842 |
| spellingShingle | TJ Mechanical engineering and machinery Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Tontowi, Alva Edy Ghazilla, Raja Ariffin Raja Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia |
| title | Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia |
| title_full | Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia |
| title_fullStr | Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia |
| title_full_unstemmed | Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia |
| title_short | Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia |
| title_sort | green product preferences with respect to cultural influences empirical study in indonesia |
| topic | TJ Mechanical engineering and machinery |
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