Determinants of credit card misuse among Gen Y consumers in urban Malaysia

Purpose: The concept of “buy now pay later” leads Malaysian Generation Y (Gen Y) to excessively use their credit cards for spending. To gauge the extent of this worrisome scenario, the purpose of this paper is to attempt to investigate the factors, including credit attitudes, knowledge on credit car...

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Main Authors: Zainudin, Rozaimah, Mahdzan, Nurul Shahnaz, Yeap, Ming Yee
Format: Article
Published: Emerald 2019
Subjects:
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author Zainudin, Rozaimah
Mahdzan, Nurul Shahnaz
Yeap, Ming Yee
author_facet Zainudin, Rozaimah
Mahdzan, Nurul Shahnaz
Yeap, Ming Yee
author_sort Zainudin, Rozaimah
collection UM
description Purpose: The concept of “buy now pay later” leads Malaysian Generation Y (Gen Y) to excessively use their credit cards for spending. To gauge the extent of this worrisome scenario, the purpose of this paper is to attempt to investigate the factors, including credit attitudes, knowledge on credit card, materialism, social norm and self-efficacy, that influence credit card misuse amongst Gen Y in Malaysia. Design/methodology/approach: The authors have collected responses from a total of 501 respondents in two urban areas in Malaysia and estimated six multiple regression models to test five hypotheses. Findings: The results suggest that credit card knowledge and self-efficacy are negatively related to credit card misuse amongst Gen Y in Malaysia. In contrast, positive relationships were found to exist between credit card attitudes, materialism and social norm and the dependent variable. Research limitations/implications: In this study, the authors limit the data collection to the two biggest urban areas in Malaysia, namely, Klang Valley and Ipoh. Practical implications: For the regulator’s perspective, the results can be used to understand the alarming indebtedness behaviour amongst working members of Gen Y and outline appropriate and effective policies to reduce their serious indebtedness. Financial service providers, however, can collaborate with regulators to curb credit card misuse amongst Gen Y, so that the latter can avoid high bad debt from line of credit facilities and bankruptcy. Originality/value: The study’s findings will further enrich the existing literature on the factors affecting the credit card misuse, especially for the unique Gen Y cohort in Malaysia.
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spelling um.eprints-229152019-11-01T08:40:18Z http://eprints.um.edu.my/22915/ Determinants of credit card misuse among Gen Y consumers in urban Malaysia Zainudin, Rozaimah Mahdzan, Nurul Shahnaz Yeap, Ming Yee HG Finance Purpose: The concept of “buy now pay later” leads Malaysian Generation Y (Gen Y) to excessively use their credit cards for spending. To gauge the extent of this worrisome scenario, the purpose of this paper is to attempt to investigate the factors, including credit attitudes, knowledge on credit card, materialism, social norm and self-efficacy, that influence credit card misuse amongst Gen Y in Malaysia. Design/methodology/approach: The authors have collected responses from a total of 501 respondents in two urban areas in Malaysia and estimated six multiple regression models to test five hypotheses. Findings: The results suggest that credit card knowledge and self-efficacy are negatively related to credit card misuse amongst Gen Y in Malaysia. In contrast, positive relationships were found to exist between credit card attitudes, materialism and social norm and the dependent variable. Research limitations/implications: In this study, the authors limit the data collection to the two biggest urban areas in Malaysia, namely, Klang Valley and Ipoh. Practical implications: For the regulator’s perspective, the results can be used to understand the alarming indebtedness behaviour amongst working members of Gen Y and outline appropriate and effective policies to reduce their serious indebtedness. Financial service providers, however, can collaborate with regulators to curb credit card misuse amongst Gen Y, so that the latter can avoid high bad debt from line of credit facilities and bankruptcy. Originality/value: The study’s findings will further enrich the existing literature on the factors affecting the credit card misuse, especially for the unique Gen Y cohort in Malaysia. Emerald 2019 Article PeerReviewed Zainudin, Rozaimah and Mahdzan, Nurul Shahnaz and Yeap, Ming Yee (2019) Determinants of credit card misuse among Gen Y consumers in urban Malaysia. International Journal of Bank Marketing, 37 (5). pp. 1350-1370. ISSN 0265-2323, DOI https://doi.org/10.1108/IJBM-08-2018-0215 <https://doi.org/10.1108/IJBM-08-2018-0215>. https://doi.org/10.1108/IJBM-08-2018-0215 doi:10.1108/IJBM-08-2018-0215
spellingShingle HG Finance
Zainudin, Rozaimah
Mahdzan, Nurul Shahnaz
Yeap, Ming Yee
Determinants of credit card misuse among Gen Y consumers in urban Malaysia
title Determinants of credit card misuse among Gen Y consumers in urban Malaysia
title_full Determinants of credit card misuse among Gen Y consumers in urban Malaysia
title_fullStr Determinants of credit card misuse among Gen Y consumers in urban Malaysia
title_full_unstemmed Determinants of credit card misuse among Gen Y consumers in urban Malaysia
title_short Determinants of credit card misuse among Gen Y consumers in urban Malaysia
title_sort determinants of credit card misuse among gen y consumers in urban malaysia
topic HG Finance
work_keys_str_mv AT zainudinrozaimah determinantsofcreditcardmisuseamonggenyconsumersinurbanmalaysia
AT mahdzannurulshahnaz determinantsofcreditcardmisuseamonggenyconsumersinurbanmalaysia
AT yeapmingyee determinantsofcreditcardmisuseamonggenyconsumersinurbanmalaysia