The systematic cultural adaptation of a UK public health cancer awareness raising programme for Malaysia: the Be Cancer Alert Campaign
Increasingly, policy and research attention is being directed toward improving global health in low- A nd middle-income countries. This study investigated the cultural adaptation of a UK-designed and developed evidence-based mass media campaign with the aim of improving colorectal cancer and breast...
| Main Authors: | , , , , , , , |
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| Format: | Article |
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Oxford University Press
2019
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| Subjects: |