Online purchasing: the role of web experience factors
This paper examines the effect of web experience factors such as usability, interactivity, trust and aesthetics derived from flow theory on purchasing intention. From 360 questionnaires distributed, 300 responses were gathered. Using logistic regression analysis, results indicate that usability, int...
| Main Authors: | , , , |
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| Format: | Article |
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Inderscience
2019
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| _version_ | 1825722080003358720 |
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| author | Salleh, Noor Akma Mohd Che Ha, Norbani Kitchen, Philip J. Any, Amrul Asraf Mohd |
| author_facet | Salleh, Noor Akma Mohd Che Ha, Norbani Kitchen, Philip J. Any, Amrul Asraf Mohd |
| author_sort | Salleh, Noor Akma Mohd |
| collection | UM |
| description | This paper examines the effect of web experience factors such as usability, interactivity, trust and aesthetics derived from flow theory on purchasing intention. From 360 questionnaires distributed, 300 responses were gathered. Using logistic regression analysis, results indicate that usability, interactivity and trust are positively and significantly associated with purchasing intention whereas aesthetics is not. It seems that online retailers should adopt a targeted aesthetics approach in developing a web store depending on the type of merchandise and the markets approached. As such, retailers can lure new customers, retain existing ones and improve their attitudes toward web stores. Copyright © 2019 Inderscience Enterprises Ltd. |
| first_indexed | 2024-03-06T06:00:11Z |
| format | Article |
| id | um.eprints-23549 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T06:00:11Z |
| publishDate | 2019 |
| publisher | Inderscience |
| record_format | dspace |
| spelling | um.eprints-235492020-01-23T07:48:25Z http://eprints.um.edu.my/23549/ Online purchasing: the role of web experience factors Salleh, Noor Akma Mohd Che Ha, Norbani Kitchen, Philip J. Any, Amrul Asraf Mohd HF Commerce This paper examines the effect of web experience factors such as usability, interactivity, trust and aesthetics derived from flow theory on purchasing intention. From 360 questionnaires distributed, 300 responses were gathered. Using logistic regression analysis, results indicate that usability, interactivity and trust are positively and significantly associated with purchasing intention whereas aesthetics is not. It seems that online retailers should adopt a targeted aesthetics approach in developing a web store depending on the type of merchandise and the markets approached. As such, retailers can lure new customers, retain existing ones and improve their attitudes toward web stores. Copyright © 2019 Inderscience Enterprises Ltd. Inderscience 2019 Article PeerReviewed Salleh, Noor Akma Mohd and Che Ha, Norbani and Kitchen, Philip J. and Any, Amrul Asraf Mohd (2019) Online purchasing: the role of web experience factors. International Journal of Electronic Marketing and Retailing, 10 (3). pp. 260-282. ISSN 1741-1025, DOI https://doi.org/10.1504/IJEMR.2019.100701 <https://doi.org/10.1504/IJEMR.2019.100701>. https://doi.org/10.1504/IJEMR.2019.100701 doi:10.1504/IJEMR.2019.100701 |
| spellingShingle | HF Commerce Salleh, Noor Akma Mohd Che Ha, Norbani Kitchen, Philip J. Any, Amrul Asraf Mohd Online purchasing: the role of web experience factors |
| title | Online purchasing: the role of web experience factors |
| title_full | Online purchasing: the role of web experience factors |
| title_fullStr | Online purchasing: the role of web experience factors |
| title_full_unstemmed | Online purchasing: the role of web experience factors |
| title_short | Online purchasing: the role of web experience factors |
| title_sort | online purchasing the role of web experience factors |
| topic | HF Commerce |
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