Trust mechanisms: an integrated approach for e-commerce website development process

Trust is a crucial element to the success of e-commerce implementation. The research on the concept of trust has emerged rapidly due to the need of understanding trust in order to improve current and future e-commerce implementation. Although there are various researches conducted focusing on differ...

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Bibliographic Details
Main Authors: Othman, N.Z., Hussin, A.R.C., Rakhmadi, A.
Format: Conference or Workshop Item
Published: 2008
Subjects:
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author Othman, N.Z.
Hussin, A.R.C.
Rakhmadi, A.
author_facet Othman, N.Z.
Hussin, A.R.C.
Rakhmadi, A.
author_sort Othman, N.Z.
collection UM
description Trust is a crucial element to the success of e-commerce implementation. The research on the concept of trust has emerged rapidly due to the need of understanding trust in order to improve current and future e-commerce implementation. Although there are various researches conducted focusing on different aspect of trust, there are only few that provide a practical guideline to build a trusted e-commerce website. This research aims to find a practical solution on how to integrate trust during the development process of an e-commerce website and to test the constructed website in a real world situation. It will also propose a model that shows how consumer trust is developed and communicated during the engagement of consumers in e-commerce activities. This research found that there are six categories of trust mechanisms that web merchants can adopt in order to integrate trust in their website. It will provide well tested guidelines for web merchants to understand about consumer trust in order for them to design and develop a secure and trusted e-commerce website.
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institution Universiti Malaya
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spelling um.eprints-23782011-12-21T03:58:03Z http://eprints.um.edu.my/2378/ Trust mechanisms: an integrated approach for e-commerce website development process Othman, N.Z. Hussin, A.R.C. Rakhmadi, A. QA75 Electronic computers. Computer science Trust is a crucial element to the success of e-commerce implementation. The research on the concept of trust has emerged rapidly due to the need of understanding trust in order to improve current and future e-commerce implementation. Although there are various researches conducted focusing on different aspect of trust, there are only few that provide a practical guideline to build a trusted e-commerce website. This research aims to find a practical solution on how to integrate trust during the development process of an e-commerce website and to test the constructed website in a real world situation. It will also propose a model that shows how consumer trust is developed and communicated during the engagement of consumers in e-commerce activities. This research found that there are six categories of trust mechanisms that web merchants can adopt in order to integrate trust in their website. It will provide well tested guidelines for web merchants to understand about consumer trust in order for them to design and develop a secure and trusted e-commerce website. 2008 Conference or Workshop Item PeerReviewed Othman, N.Z. and Hussin, A.R.C. and Rakhmadi, A. (2008) Trust mechanisms: an integrated approach for e-commerce website development process. In: International Symposium on Information Technology, AUG 26-29, 2008 , Univ Kebangsaan, Fac Informat Sci & Technol, Kuala Lumpur, MALAYSIA . http://apps.webofknowledge.com/full_record.do?product=UA&search_mode=Refine&qid=2&SID=2CLk8mMb3FKbP6anac9&page=24&doc=237&cacheurlFromRightClick=no
spellingShingle QA75 Electronic computers. Computer science
Othman, N.Z.
Hussin, A.R.C.
Rakhmadi, A.
Trust mechanisms: an integrated approach for e-commerce website development process
title Trust mechanisms: an integrated approach for e-commerce website development process
title_full Trust mechanisms: an integrated approach for e-commerce website development process
title_fullStr Trust mechanisms: an integrated approach for e-commerce website development process
title_full_unstemmed Trust mechanisms: an integrated approach for e-commerce website development process
title_short Trust mechanisms: an integrated approach for e-commerce website development process
title_sort trust mechanisms an integrated approach for e commerce website development process
topic QA75 Electronic computers. Computer science
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AT rakhmadia trustmechanismsanintegratedapproachforecommercewebsitedevelopmentprocess