Internationalization of Malaysian service firms: business strategy and choice of foreign market entry mode
Despite the substantial amount of work undertaken on internationalization to-date, few have placed emphasis on the temporal processes and dynamisms of the international expansion of firms in the services sector. The numerous studies on internationalization from different theoretical and empirical ap...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/3120/1/Internationalization_of_Malaysian_Service_Firms.pdf |