“UM in the News”: marketing and promotion in social media platforms
Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in mark...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/3537/1/1.pdf http://eprints.um.edu.my/3537/4/Final_Slides-_IFLA2011.pdf |
| _version_ | 1825718818832384000 |
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| author | Hazidah, N.A. Edzan, N.N. Mahbob, Yusof Hasmawati, I. |
| author_facet | Hazidah, N.A. Edzan, N.N. Mahbob, Yusof Hasmawati, I. |
| author_sort | Hazidah, N.A. |
| collection | UM |
| description | Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions. |
| first_indexed | 2024-03-06T05:10:10Z |
| format | Conference or Workshop Item |
| id | um.eprints-3537 |
| institution | Universiti Malaya |
| language | English English |
| last_indexed | 2024-03-06T05:10:10Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | um.eprints-35372019-11-14T08:54:45Z http://eprints.um.edu.my/3537/ “UM in the News”: marketing and promotion in social media platforms Hazidah, N.A. Edzan, N.N. Mahbob, Yusof Hasmawati, I. Z Bibliography. Library Science. Information Resources Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions. 2011 Conference or Workshop Item PeerReviewed text en http://eprints.um.edu.my/3537/1/1.pdf text en http://eprints.um.edu.my/3537/4/Final_Slides-_IFLA2011.pdf Hazidah, N.A. and Edzan, N.N. and Mahbob, Yusof and Hasmawati, I. (2011) “UM in the News”: marketing and promotion in social media platforms. In: IFLA International Newspaper Conference 2011, 25–27 April 2011, Kuala Lumpur, Malaysia. (Unpublished) http://www.ifla.org/files/newspapers/documents/IFLA%20International%20Newspaper%20Conference%202011-%20Papers.pdf |
| spellingShingle | Z Bibliography. Library Science. Information Resources Hazidah, N.A. Edzan, N.N. Mahbob, Yusof Hasmawati, I. “UM in the News”: marketing and promotion in social media platforms |
| title | “UM in the News”: marketing and promotion in social media platforms |
| title_full | “UM in the News”: marketing and promotion in social media platforms |
| title_fullStr | “UM in the News”: marketing and promotion in social media platforms |
| title_full_unstemmed | “UM in the News”: marketing and promotion in social media platforms |
| title_short | “UM in the News”: marketing and promotion in social media platforms |
| title_sort | um in the news marketing and promotion in social media platforms |
| topic | Z Bibliography. Library Science. Information Resources |
| url | http://eprints.um.edu.my/3537/1/1.pdf http://eprints.um.edu.my/3537/4/Final_Slides-_IFLA2011.pdf |
| work_keys_str_mv | AT hazidahna uminthenewsmarketingandpromotioninsocialmediaplatforms AT edzannn uminthenewsmarketingandpromotioninsocialmediaplatforms AT mahbobyusof uminthenewsmarketingandpromotioninsocialmediaplatforms AT hasmawatii uminthenewsmarketingandpromotioninsocialmediaplatforms |