Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen

To evaluate patients' satisfaction and loyalty to private hospitals and to identify factors influencing patient loyalty. A cross-sectional, population-based study was conducted between May and September of 2005. Sana'a, the capital city of the Republic of Yemen. Eight hundred and nineteen...

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Main Authors: Anbori, Ali, Ghani, Sirajoon Noor, Yadav, Hematram, Daher, Aqil Mohammad, Tin, Tin Su
Format: Article
Published: Oxford University Press 2010
Subjects:
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author Anbori, Ali
Ghani, Sirajoon Noor
Yadav, Hematram
Daher, Aqil Mohammad
Tin, Tin Su
author_facet Anbori, Ali
Ghani, Sirajoon Noor
Yadav, Hematram
Daher, Aqil Mohammad
Tin, Tin Su
author_sort Anbori, Ali
collection UM
description To evaluate patients' satisfaction and loyalty to private hospitals and to identify factors influencing patient loyalty. A cross-sectional, population-based study was conducted between May and September of 2005. Sana'a, the capital city of the Republic of Yemen. Eight hundred and nineteen respondents who were admitted for at least 1 day in a private hospital within last 6 months from the date of interview. The scores on the modified SERVQUAL market research instrument including six domains (tangibility, reliability, responsiveness, assurance, empathy and cost) that identify perceptions of service quality. In addition, the respondents were asked whether or not they would return to the same facility when they need future medical care (loyalty). Loyalty was higher among females odds ratio (OR) = 1.44; P < 0.05, among those reporting higher reliability scores (OR = 1.24; P < 0.01), higher assurance scores (OR = 1.2; P < 0.01) and higher empathy scores (OR = 1.13; P < 0.05) and also among those reporting higher cost (OR = 1.15; P < 0.05). No significant association was found between patient loyalty and, tangibility and responsiveness score. Improvements are required to achieve high-quality healthcare services in the private hospitals in Yemen and increase loyalty among patients. Findings from this study could inform private sector healthcare development in low- and middle-income countries.
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spelling um.eprints-76652019-12-16T08:54:33Z http://eprints.um.edu.my/7665/ Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen Anbori, Ali Ghani, Sirajoon Noor Yadav, Hematram Daher, Aqil Mohammad Tin, Tin Su R Medicine To evaluate patients' satisfaction and loyalty to private hospitals and to identify factors influencing patient loyalty. A cross-sectional, population-based study was conducted between May and September of 2005. Sana'a, the capital city of the Republic of Yemen. Eight hundred and nineteen respondents who were admitted for at least 1 day in a private hospital within last 6 months from the date of interview. The scores on the modified SERVQUAL market research instrument including six domains (tangibility, reliability, responsiveness, assurance, empathy and cost) that identify perceptions of service quality. In addition, the respondents were asked whether or not they would return to the same facility when they need future medical care (loyalty). Loyalty was higher among females odds ratio (OR) = 1.44; P < 0.05, among those reporting higher reliability scores (OR = 1.24; P < 0.01), higher assurance scores (OR = 1.2; P < 0.01) and higher empathy scores (OR = 1.13; P < 0.05) and also among those reporting higher cost (OR = 1.15; P < 0.05). No significant association was found between patient loyalty and, tangibility and responsiveness score. Improvements are required to achieve high-quality healthcare services in the private hospitals in Yemen and increase loyalty among patients. Findings from this study could inform private sector healthcare development in low- and middle-income countries. Oxford University Press 2010 Article PeerReviewed Anbori, Ali and Ghani, Sirajoon Noor and Yadav, Hematram and Daher, Aqil Mohammad and Tin, Tin Su (2010) Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen. International Journal for Quality in Health Care, 22 (4). pp. 310-315. ISSN 1353-4505, DOI https://doi.org/10.1093/intqhc/mzq029 <https://doi.org/10.1093/intqhc/mzq029>. http://intqhc.oxfordjournals.org/content/22/4/310.full.pdf doi:10.1093/intqhc/mzq029
spellingShingle R Medicine
Anbori, Ali
Ghani, Sirajoon Noor
Yadav, Hematram
Daher, Aqil Mohammad
Tin, Tin Su
Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen
title Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen
title_full Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen
title_fullStr Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen
title_full_unstemmed Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen
title_short Patient satisfaction and loyalty to the private hospitals in Sana'a, Yemen
title_sort patient satisfaction and loyalty to the private hospitals in sana a yemen
topic R Medicine
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