Moderating effects of price consciousness between customer environmental satisfaction and customer loyalty.
Consumers keen to spend some amount of money for environmentally friendly products as they are concerned about their health and their environment 1. This study aims to investigate the moderating effect of price consciousness on the relationship between customer environmental satisfaction and custome...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/15208/1/Moderating_effects_of_price_consciousness_between_customer_environmental_satisfaction_and_customer_loyalty.pdf |