| Summary: | "The main purpose of this study is to investigate the key success factors in
determining the entrepreneurial success among women entrepreneurs in Kota
Kinabalu, Sabah. The key success factors for this study include family business
background, motivation and; two of hofstede's cultural dimension which include
femininity/masculinity and uncertainty avoidance. The moderating variable of this
study was demographic factors which consist of age, marital status, level of
education, and working experience. The respondents for this study were women
entrepreneurs operating businesses for a period of three years, located around
Kota Kinabalu, Sabah. The total population for this study was 454. The total
number of questionnaires distributed was 330 and the total number of usable
questionnaires was 216. Based on the results and findings of this study, it was
found that only family business background contributed significantly towards
women entrepreneurial success. Motivation, femininity/masculinity and uncertainty
avoidance were not among the predictors in determining women entrepreneurial
success in this study. Demographic factors were also found to have no moderating
effect towards women entrepreneurial success in this study. This study through its
research and findings has contributed significantly to both theoretical and practical
implications. This study can help to provide information related to women
entrepreneurial success and can benefit the government in an effort to encourage
and support the success of women in their entrepreneurial ventures. The study
suggested that further research should include a comparative study among the
various states in Malaysia as well as between genders in determining entrepreneurial success.
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