Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf |
| _version_ | 1825713209319882752 |
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| author | Julius Chia @ Julius Sia |
| author_facet | Julius Chia @ Julius Sia |
| author_sort | Julius Chia @ Julius Sia |
| collection | UMS |
| description | This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area, which was the district of Kota Kinabalu (KK), Sabah. The basis of the study was the Theory of Buyer Behaviour Model by Howard & Sheth
(1973) and Loudon & Dell Bitta (1993). The Perception Construct of the Model consisted of the Independent Variables called Housing Attributes (House Features,
Living Space, Distance and Environment). The Learning Construct consisted of the Mediating Variable (Housing Preference). The Output Construct consisted of the
Dependent Variable (House Purchase Intention). The so called Exogenous Variables of the model consisted of four Independent Variables (Superstition-Numbers,
Superstition-Ghosts, Developer and Financing) and a demographic factor (Gender). The results of the study found that: Five of the eight Independent Variables (House
Features, Financing, Distance, Environment and Superstition-Numbers) have significant relationships with the Dependent Variable (House Purchase Intention); Housing Preference (Mediator) mediates on the relationships between two
Independent Variables (House Features and Financing) and the Dependent Variable (House Purchase Intention); and the demographic factor of Gender (Moderator) moderates on the relationships between two Independent Variables (Distance and Developer) and the Dependent Variable (House Purchase Intention). |
| first_indexed | 2024-03-06T02:53:01Z |
| format | Thesis |
| id | ums.eprints-17926 |
| institution | Universiti Malaysia Sabah |
| language | English |
| last_indexed | 2024-03-06T02:53:01Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ums.eprints-179262018-01-06T14:49:37Z https://eprints.ums.edu.my/id/eprint/17926/ Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu Julius Chia @ Julius Sia HD Industries. Land use. Labor This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area, which was the district of Kota Kinabalu (KK), Sabah. The basis of the study was the Theory of Buyer Behaviour Model by Howard & Sheth (1973) and Loudon & Dell Bitta (1993). The Perception Construct of the Model consisted of the Independent Variables called Housing Attributes (House Features, Living Space, Distance and Environment). The Learning Construct consisted of the Mediating Variable (Housing Preference). The Output Construct consisted of the Dependent Variable (House Purchase Intention). The so called Exogenous Variables of the model consisted of four Independent Variables (Superstition-Numbers, Superstition-Ghosts, Developer and Financing) and a demographic factor (Gender). The results of the study found that: Five of the eight Independent Variables (House Features, Financing, Distance, Environment and Superstition-Numbers) have significant relationships with the Dependent Variable (House Purchase Intention); Housing Preference (Mediator) mediates on the relationships between two Independent Variables (House Features and Financing) and the Dependent Variable (House Purchase Intention); and the demographic factor of Gender (Moderator) moderates on the relationships between two Independent Variables (Distance and Developer) and the Dependent Variable (House Purchase Intention). 2014 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf Julius Chia @ Julius Sia (2014) Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah. |
| spellingShingle | HD Industries. Land use. Labor Julius Chia @ Julius Sia Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu |
| title | Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu |
| title_full | Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu |
| title_fullStr | Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu |
| title_full_unstemmed | Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu |
| title_short | Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu |
| title_sort | influences of housing attributes on house purchase intention mediated by housing preference and gender as a moderator among consumers in kota kinabalu |
| topic | HD Industries. Land use. Labor |
| url | https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf |
| work_keys_str_mv | AT juliuschiajuliussia influencesofhousingattributesonhousepurchaseintentionmediatedbyhousingpreferenceandgenderasamoderatoramongconsumersinkotakinabalu |