Conceptual study of mobile retailing acceptance among Malaysian women
Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery...
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| Format: | Article |
| Language: | English |
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American Scientific Publishers
2017
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| Online Access: | https://eprints.ums.edu.my/id/eprint/19149/1/Conceptual%20study%20of%20mobile%20retailing%20acceptance%20among%20Malaysian%20women.pdf |
| _version_ | 1825713346563801088 |
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| author | Azlina Bujang Norbayah Mohd Suki Norazah Mohd Suki |
| author_facet | Azlina Bujang Norbayah Mohd Suki Norazah Mohd Suki |
| author_sort | Azlina Bujang |
| collection | UMS |
| description | Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery of factors on women’s acceptance, which contributes to successful mobile retailing among women in Malaysia. Secondly, it aimed to access the extent of information, regarding the mobile retailing sectors, based on previous documented literature. This research sheds light on the body of knowledge, ultimately by looking at women’s acceptance of mobile retail industry in Malaysia. It entails optimism perception as this study has broaden up strategies as well as the new business market for retailers that embark into the mobile retailing sector, by attracting more women consumers to use mobile retailing as a way to do online shopping. |
| first_indexed | 2024-03-06T02:55:09Z |
| format | Article |
| id | ums.eprints-19149 |
| institution | Universiti Malaysia Sabah |
| language | English |
| last_indexed | 2024-03-06T02:55:09Z |
| publishDate | 2017 |
| publisher | American Scientific Publishers |
| record_format | dspace |
| spelling | ums.eprints-191492018-03-12T07:14:21Z https://eprints.ums.edu.my/id/eprint/19149/ Conceptual study of mobile retailing acceptance among Malaysian women Azlina Bujang Norbayah Mohd Suki Norazah Mohd Suki HF Commerce Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery of factors on women’s acceptance, which contributes to successful mobile retailing among women in Malaysia. Secondly, it aimed to access the extent of information, regarding the mobile retailing sectors, based on previous documented literature. This research sheds light on the body of knowledge, ultimately by looking at women’s acceptance of mobile retail industry in Malaysia. It entails optimism perception as this study has broaden up strategies as well as the new business market for retailers that embark into the mobile retailing sector, by attracting more women consumers to use mobile retailing as a way to do online shopping. American Scientific Publishers 2017-01 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19149/1/Conceptual%20study%20of%20mobile%20retailing%20acceptance%20among%20Malaysian%20women.pdf Azlina Bujang and Norbayah Mohd Suki and Norazah Mohd Suki (2017) Conceptual study of mobile retailing acceptance among Malaysian women. Advanced Science Letters, 23 (1). pp. 432-435. ISSN 1936-6612 https://doi.org/10.1166/asl.2017.7210 |
| spellingShingle | HF Commerce Azlina Bujang Norbayah Mohd Suki Norazah Mohd Suki Conceptual study of mobile retailing acceptance among Malaysian women |
| title | Conceptual study of mobile retailing acceptance among Malaysian women |
| title_full | Conceptual study of mobile retailing acceptance among Malaysian women |
| title_fullStr | Conceptual study of mobile retailing acceptance among Malaysian women |
| title_full_unstemmed | Conceptual study of mobile retailing acceptance among Malaysian women |
| title_short | Conceptual study of mobile retailing acceptance among Malaysian women |
| title_sort | conceptual study of mobile retailing acceptance among malaysian women |
| topic | HF Commerce |
| url | https://eprints.ums.edu.my/id/eprint/19149/1/Conceptual%20study%20of%20mobile%20retailing%20acceptance%20among%20Malaysian%20women.pdf |
| work_keys_str_mv | AT azlinabujang conceptualstudyofmobileretailingacceptanceamongmalaysianwomen AT norbayahmohdsuki conceptualstudyofmobileretailingacceptanceamongmalaysianwomen AT norazahmohdsuki conceptualstudyofmobileretailingacceptanceamongmalaysianwomen |