Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model
This paper focuses on the human dimensions of the firefly watching experience in Sabah with the using of Importance-performance analysis (IPA). The objectives are to investigate the motivations of tourists participating in firefly tours and to assess tourist’s satisfaction with the environmental and...
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| Format: | Article |
| Language: | English English |
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e-VIBS, Faculty of Science and Natural Resources
2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/19635/1/Evaluation%20of%20tourists%20satisfaction%20towards%20firefly%20industry%20in%20Sabah%20using.pdf https://eprints.ums.edu.my/id/eprint/19635/7/Evaluation%20of%20Tourists%20Satisfaction.pdf |
| _version_ | 1796909887721046016 |
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| author | Syazlina Saib Mahadimenakbar Mohamed Dawood Fiffy Hanisdah Saikim |
| author_facet | Syazlina Saib Mahadimenakbar Mohamed Dawood Fiffy Hanisdah Saikim |
| author_sort | Syazlina Saib |
| collection | UMS |
| description | This paper focuses on the human dimensions of the firefly watching experience in Sabah with the using of Importance-performance analysis (IPA). The objectives are to investigate the motivations of tourists participating in firefly tours and to assess tourist’s satisfaction with the environmental and tour services offered in Sabah using IPA analysis. The methods included site-based distribution of questionnaire to firefly tour participants at several firefly-watching sites in Sabah. Next, the importanceperformance analysis was performed using the importance and satisfaction mean scores. The IPA analysis identified 10 environmental and tour features of management concern. Overall, respondents were very satisfied with the tourism industry in Sabah stating that they would recommend the tour (88.6%) to others. Most participants were very satisfied with the interest in firefly (78.8%), proximity to fireflies (55.92%) and the number of fireflies seen (54.29%). As conclusion, this study provides a greater understanding of tourist’s motivation and satisfaction towards the firefly-watching industry in Sabah with the assist of Importance-performance analysis model. |
| first_indexed | 2024-03-06T02:56:17Z |
| format | Article |
| id | ums.eprints-19635 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T02:56:17Z |
| publishDate | 2016 |
| publisher | e-VIBS, Faculty of Science and Natural Resources |
| record_format | dspace |
| spelling | ums.eprints-196352021-01-01T10:49:41Z https://eprints.ums.edu.my/id/eprint/19635/ Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model Syazlina Saib Mahadimenakbar Mohamed Dawood Fiffy Hanisdah Saikim G Geography (General). Atlases. Maps This paper focuses on the human dimensions of the firefly watching experience in Sabah with the using of Importance-performance analysis (IPA). The objectives are to investigate the motivations of tourists participating in firefly tours and to assess tourist’s satisfaction with the environmental and tour services offered in Sabah using IPA analysis. The methods included site-based distribution of questionnaire to firefly tour participants at several firefly-watching sites in Sabah. Next, the importanceperformance analysis was performed using the importance and satisfaction mean scores. The IPA analysis identified 10 environmental and tour features of management concern. Overall, respondents were very satisfied with the tourism industry in Sabah stating that they would recommend the tour (88.6%) to others. Most participants were very satisfied with the interest in firefly (78.8%), proximity to fireflies (55.92%) and the number of fireflies seen (54.29%). As conclusion, this study provides a greater understanding of tourist’s motivation and satisfaction towards the firefly-watching industry in Sabah with the assist of Importance-performance analysis model. e-VIBS, Faculty of Science and Natural Resources 2016 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19635/1/Evaluation%20of%20tourists%20satisfaction%20towards%20firefly%20industry%20in%20Sabah%20using.pdf text en https://eprints.ums.edu.my/id/eprint/19635/7/Evaluation%20of%20Tourists%20Satisfaction.pdf Syazlina Saib and Mahadimenakbar Mohamed Dawood and Fiffy Hanisdah Saikim (2016) Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model. Transactions on Science and Technology, 3 (1-2). pp. 93-100. ISSN 2289-8786 http://www.transectscience.org/pdfs/vol3/no1_2/31-2_93_100.pdf |
| spellingShingle | G Geography (General). Atlases. Maps Syazlina Saib Mahadimenakbar Mohamed Dawood Fiffy Hanisdah Saikim Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model |
| title | Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model |
| title_full | Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model |
| title_fullStr | Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model |
| title_full_unstemmed | Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model |
| title_short | Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model |
| title_sort | evaluation of tourists satisfaction towards firefly industry in sabah using importance performance analysis model |
| topic | G Geography (General). Atlases. Maps |
| url | https://eprints.ums.edu.my/id/eprint/19635/1/Evaluation%20of%20tourists%20satisfaction%20towards%20firefly%20industry%20in%20Sabah%20using.pdf https://eprints.ums.edu.my/id/eprint/19635/7/Evaluation%20of%20Tourists%20Satisfaction.pdf |
| work_keys_str_mv | AT syazlinasaib evaluationoftouristssatisfactiontowardsfireflyindustryinsabahusingimportanceperformanceanalysismodel AT mahadimenakbarmohameddawood evaluationoftouristssatisfactiontowardsfireflyindustryinsabahusingimportanceperformanceanalysismodel AT fiffyhanisdahsaikim evaluationoftouristssatisfactiontowardsfireflyindustryinsabahusingimportanceperformanceanalysismodel |