Evaluation of tourists satisfaction towards firefly industry in Sabah using importance-performance analysis model
This paper focuses on the human dimensions of the firefly watching experience in Sabah with the using of Importance-performance analysis (IPA). The objectives are to investigate the motivations of tourists participating in firefly tours and to assess tourist’s satisfaction with the environmental and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
e-VIBS, Faculty of Science and Natural Resources
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/19635/1/Evaluation%20of%20tourists%20satisfaction%20towards%20firefly%20industry%20in%20Sabah%20using.pdf https://eprints.ums.edu.my/id/eprint/19635/7/Evaluation%20of%20Tourists%20Satisfaction.pdf |