Consumer acceptance of internet banking: application of unified theory of acceptance and use of technology
The purpose of this research is to investigate the main factor that influences the usage of internet banking in Malaysia. This study applies the concept of Unified Theory of Acceptance and Use of Technology (UTAUT) in internet banking context. This research implements hierarchical regression for All...
| Main Authors: | , , , , , |
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| Format: | Chapter In Book |
| Language: | English |
| Published: |
Springer Verlag
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20017/1/Consumer%20acceptance%20of%20internet%20banking.pdf |