Consumer perception towards internet health information resources

This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in...

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Bibliographic Details
Main Authors: Khor, Sheng Han, Wong, Sie Lung, Wong, Michelle Hui Ling, Ooi, Jing Chii, Zhang, Xuan Wei, Yang, Cong Ni
Format: Chapter In Book
Language:English
Published: IGI Global 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf
Description
Summary:This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources.