Empirical investigation on factors influencing the behavioral intention to use Facebook
There continues to be a gap in understanding of what makes an individual engage in Facebook use. This is the primary research question of this study. Social network research is a good place to begin. Hence, this research aims to investigate factors influencing the behavioral intention to use Faceboo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/21585/1/Empirical%20investigation%20on%20factors%20influencing%20the%20behavioral%20intention%20to%20use%20Facebook.pdf |