Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps.
Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental mo...
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| Format: | Article |
| Language: | English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/22279/1/Evaluating%20Genders%E2%80%99%20Mental%20Model%20Patterns%20for%20User%20Interface%20Design.pdf |
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| author | Aslina Baharum Noor Fzlinda Fabeil Nur Shahida Ab Fatah Sharifah Milda Amirul Nurul Hidayah Mat Zain Rozita Ismail |
| author_facet | Aslina Baharum Noor Fzlinda Fabeil Nur Shahida Ab Fatah Sharifah Milda Amirul Nurul Hidayah Mat Zain Rozita Ismail |
| author_sort | Aslina Baharum |
| collection | UMS |
| description | Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental model pattern is crucial in human computer interaction. A guideline has been proposed for user interface design of mobile shopping App. based on female and male mental model patterns. The proposed guideline has been used in this research to redesign an existing popular mobile shopping App., Lazada and user interaction with the adapted user interface has been evaluated through simulation tool, namely AZ Screen Recorder. This research demonstrates an adapted interface design with guideline of user's mental model pattern is more efficient compared to interface design without adapted guideline. |
| first_indexed | 2024-03-06T02:59:36Z |
| format | Article |
| id | ums.eprints-22279 |
| institution | Universiti Malaysia Sabah |
| language | English |
| last_indexed | 2024-03-06T02:59:36Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | ums.eprints-222792019-06-18T08:22:50Z https://eprints.ums.edu.my/id/eprint/22279/ Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. Aslina Baharum Noor Fzlinda Fabeil Nur Shahida Ab Fatah Sharifah Milda Amirul Nurul Hidayah Mat Zain Rozita Ismail QP Physiology Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental model pattern is crucial in human computer interaction. A guideline has been proposed for user interface design of mobile shopping App. based on female and male mental model patterns. The proposed guideline has been used in this research to redesign an existing popular mobile shopping App., Lazada and user interaction with the adapted user interface has been evaluated through simulation tool, namely AZ Screen Recorder. This research demonstrates an adapted interface design with guideline of user's mental model pattern is more efficient compared to interface design without adapted guideline. 2018 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/22279/1/Evaluating%20Genders%E2%80%99%20Mental%20Model%20Patterns%20for%20User%20Interface%20Design.pdf Aslina Baharum and Noor Fzlinda Fabeil and Nur Shahida Ab Fatah and Sharifah Milda Amirul and Nurul Hidayah Mat Zain and Rozita Ismail (2018) Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. Journal of Engineering and Applied Sciences, 13 (9). pp. 7086-7090. ISSN 1816 - 949X 10.3923/jeasci.2018.7086.7090 |
| spellingShingle | QP Physiology Aslina Baharum Noor Fzlinda Fabeil Nur Shahida Ab Fatah Sharifah Milda Amirul Nurul Hidayah Mat Zain Rozita Ismail Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. |
| title | Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. |
| title_full | Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. |
| title_fullStr | Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. |
| title_full_unstemmed | Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. |
| title_short | Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. |
| title_sort | evaluating genders mental model patterns for user interface design mobile shopping apps |
| topic | QP Physiology |
| url | https://eprints.ums.edu.my/id/eprint/22279/1/Evaluating%20Genders%E2%80%99%20Mental%20Model%20Patterns%20for%20User%20Interface%20Design.pdf |
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