The Effect of Celebrity Endorser Attributes, Issue Involvement and Perceived Social Support on Attitude Towards Organ Donation Registration
Celebrity endorsement has been extensively used in both profit and non-profit marketing. However, the effectiveness of the marketing strategy in the non-profit context is not clear. In generating a positive attitude towards organ donation registration, health and science literature have suggested th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/22639/1/The%20Effect%20of%20Celebrity%20Endorser%20Attributes.docx |