The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia
This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/23636/1/The%20Effects%20of%20Destination%20Image%20and%20Perceived%20Risk%20on%20Revisit%20Intention.pdf https://eprints.ums.edu.my/id/eprint/23636/7/The%20Effects%20of%20Destination%20Image%20and%20PerceivedRisk%20on%20Revisit%20Intention%20A%20Study%20in%20the%20South%20Eastern%20Coast%20of%20Sabah%2C%20Malaysia.pdf |
| _version_ | 1825713713360928768 |
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| author | Amran Harun Amat Obong Abdul Wahid Mohd Kassim Jaratin Lily |
| author_facet | Amran Harun Amat Obong Abdul Wahid Mohd Kassim Jaratin Lily |
| author_sort | Amran Harun |
| collection | UMS |
| description | This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that three dimensions of destination image (travel environment, natural attraction, entertainment, and events) had significant effects on revisit intention. However, perceived risk was not important to the tourists’ revisit intention. The findings have implications on the tourism industry, especially for key players such as the tourism board and travel companies. It also serves as a reference to destinations with a similar risk background. |
| first_indexed | 2024-03-06T03:00:48Z |
| format | Article |
| id | ums.eprints-23636 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:00:48Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | ums.eprints-236362021-04-13T14:02:09Z https://eprints.ums.edu.my/id/eprint/23636/ The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia Amran Harun Amat Obong Abdul Wahid Mohd Kassim Jaratin Lily G Geography (General). Atlases. Maps H Social Sciences (General) This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that three dimensions of destination image (travel environment, natural attraction, entertainment, and events) had significant effects on revisit intention. However, perceived risk was not important to the tourists’ revisit intention. The findings have implications on the tourism industry, especially for key players such as the tourism board and travel companies. It also serves as a reference to destinations with a similar risk background. 2018 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/23636/1/The%20Effects%20of%20Destination%20Image%20and%20Perceived%20Risk%20on%20Revisit%20Intention.pdf text en https://eprints.ums.edu.my/id/eprint/23636/7/The%20Effects%20of%20Destination%20Image%20and%20PerceivedRisk%20on%20Revisit%20Intention%20A%20Study%20in%20the%20South%20Eastern%20Coast%20of%20Sabah%2C%20Malaysia.pdf Amran Harun and Amat Obong and Abdul Wahid Mohd Kassim and Jaratin Lily (2018) The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia. e-Review of Tourism Research (eRTR), 15 (6). pp. 540-559. |
| spellingShingle | G Geography (General). Atlases. Maps H Social Sciences (General) Amran Harun Amat Obong Abdul Wahid Mohd Kassim Jaratin Lily The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia |
| title | The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia |
| title_full | The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia |
| title_fullStr | The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia |
| title_full_unstemmed | The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia |
| title_short | The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia |
| title_sort | effects of destination image and perceived risk on revisit intention a study in the south eastern coast of sabah malaysia |
| topic | G Geography (General). Atlases. Maps H Social Sciences (General) |
| url | https://eprints.ums.edu.my/id/eprint/23636/1/The%20Effects%20of%20Destination%20Image%20and%20Perceived%20Risk%20on%20Revisit%20Intention.pdf https://eprints.ums.edu.my/id/eprint/23636/7/The%20Effects%20of%20Destination%20Image%20and%20PerceivedRisk%20on%20Revisit%20Intention%20A%20Study%20in%20the%20South%20Eastern%20Coast%20of%20Sabah%2C%20Malaysia.pdf |
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